Business and Technology: Can you have too much SEO?


         by the Gozooko Guys
(Bryan and Karl)

Google thinks you can. (Wait, wait, Google knows you can)

We all know the purpose of a web search is to find something that is truly relevant to what you are looking for. Google has recognized there are sites which are “Over Optimized”, which is a detriment to sites with high quality content that is relevant to your search. Google recently released a change to their algorithm to mitigate overly SEO’d sites. So what should you do? What we have always said to do, simply make high quality content. High quality content is more natural and will ultimately win out over artificially SEO’d content. Should you still use target keywords? Absolutely yes! Just don’t overly pack your content with them or fill them in the content unnaturally. Google algorithm changes will be in continual iterations. You may not notice the changes instantly, but should over time.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.GozookoGuys@gozooko.com   

via McPete Sez Newsletter.

Business and Technology: Google made 52+ changes in April

Business and Technology
  
       by the Gozooko Guys
(Bryan and Karl)
Google made 52+ changes in April
SEO is always a hot topic, and it should be, as it helps drive traffic to your site and ultimately drive revenue. Google regularly makes updates to how they rank sites and display results. For the better or for worse all depends on which side of the “improvement” you fall on. In April, Google made 52+ changes for searches. Some of them may have no affect on your site PageRank, e.g. Spanish football (La Liga) search feature, while others may have a real impact, e.g. more domain diversity and improvements to local navigational searches. We suggest you review the list of updates, determine which ones may impact you and decide what actions you need to take, if any. As always, if you have been following good site building practices, you have little to worry about.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.GozookoGuys@gozooko.com  

via McPete Sez Newsletter.