HommeMystere, the lingerie label for men, is exhibiting again this April at the ILS in Las Vegas. US Distributor Christy will be there and once again Brent Krause, the owner and designer, is flying in from Australia.
After creating quite a bit of interest at the September ILS, HommeMystere is once again bringing their unique style of underwear to show off to buyers. “We caused quite a sensation in September and were encouraged by the enthusiastic response from visitors” Brent said. He has several items featured in the Fashion Show on the Monday night and says the new Sheer brief and bra has been a standout winner since its release in January.
“We’ve been pleasantly surprised by the reaction to our latest garments. So much so, that we have our next two releases on the production line. They will be available towards the end of April, though samples will be available for viewing and orders will be accepted at the Show.”
Brent says pre show interest has been strong with several store owners ready to try a range of men’s lingerie in their stores. Brent said “Many store owners already know they have guys buying women’s lingerie for themselves in their stores. With the HommeMystere label, it allows owners to provide a garment suited to that market”
Brent promises there will be some special offers at the Show “We’ve been planning quite well for this Show and certainly listened to the feedback received in September.” Order discounts, and huge posters are just a couple of the offers available to buyers in April. “We want the best deal for both our stockists and customers and we’ve worked hard on achieving the right balance” he said
Brent says the label started due to what he calls the misuse of the word lingerie. “Guys search for lingerie and it’s the usual novelty garments that keep showing up. We thought it was time guys could have something a little lacy, racy and genuinely sexy to wear. Something to get a guy a little excited about his underwear choice each day.”
With a new Distributor in the UK serving European clients and the growing US client base, HommeMystere certainly appears to be a revolution in men’s underwear.
HommeMystere will be back at Booth #306 this year.
Further information can be obtained from Brent email@example.com,Christy atUSsales@hommemystere.com or via the website atwww.hommemystere.com