CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

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CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

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UNDERFASHION CLUB PRESENTS FIRST PARSONS “MODERN ALLURE” STUDENT DESIGN CONTEST

 

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Gallery event features student designers from Parsons School of Fashion on May 17, 2016

The Underfashion Club, a not-for-profit organization, which promotes industry and student education, is pleased to announce the “Modern Allure” intimate apparel student showcase and contest with Parsons School of Design. The event will take place at The Gallery at the Prince George Ballroom (15 E 27th Street) on Tuesday May 17, 2016 from 5:30-7:30PM. The event will also feature an exciting, multi branded, fun and funky fashion intimates presentation with eight global brands.

slider-modern-allure02For the first time, the Underfashion Club will be working with students from Parsons School of Fashion and hosting a design contest outside of the annual FEMMY Gala. Five Parsons student designed garments will be displayed on mannequins at the contemporary gallery space. The contest will include voting done by event attendees. Student winners will receive a cash prize.

“This is a fun opportunity for intimate apparel members and student designers to enjoy an event that supports the future of the industry while networking and having a fun time.  The Underfashion Club distributed over $200,000 in scholarships, internships, and grants in 2015.  We are thrilled to produce this event as part of our ongoing efforts,” says Clelia Parisi, SAIG committee co-chair.

In addition to the student design contest there will be an informal fashion show with collections from: Natori, Rago, Hanky Panky, Delta Galil, Betsey Johnson, Montelle, Wacoal, and Lise Charmel.

“We are thrilled to be expanding our efforts and to be supporting a greater number of schools, including Parsons School of Design.  It is gratifying to be working closely with students on programs that impact their personal future and the future of the intimate apparel industry,” says Victor Vega, Underfashion Club President.

About The Underfashion Club
The Underfashion Club is a not-for-profit 501 (c) (3) charitable organization established to provide Intimate Apparel Industry leaders with a forum to exchange information and ideas, and support the Intimate Apparel market as a vital aspect of the fashion industry through its ongoing commitment to support the education of new talent. For additional information, please contact the Underfashion Club at 845.758.6405, underfashionclub@frontiernet.net or visit www.underfashionclub.org.

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Yandy.com Launches Private Label “Everyday Sexy” Bra Collection

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Yandy.com, one of the country’s largest online retailers of intimate apparel and an innovative leader in fashion-forward lingerie, is expanding its private label collection with the launch of its new line of bras and panties. Designed for women who are looking for “everyday sexy” styles, the Yandy Bra Collection includes perfect pieces for wear from day to night, while also featuring all of the hallmark qualities that Yandy’s loyal customers have come to expect: selection, comfort, value, and on-trend allure.

“One of Yandy’s core values has always been to provide exceptional and unmatched customer service,” said Chad Horstman, Yandy’s Founder and CEO. “An essential aspect of upholding that commitment has always been listening to the evolving needs and wants of our customers, who have consistently communicated the challenges around finding a highly fashionable, affordable and comfortable bra that also had the versatility to wear from day to night.”

Launching this spring, the Yandy Bra Collection features uniquely designed groups that are available in fresh colors ranging from mauve and rose pink to peach and lavender.  The designs feature unique fabrications in sizes 34A to 38D, priced at $15.95 for bras and $7.95 for panties. To kick off the private label bra collection, Yandy is also offering a launch special of 3 bras for $33. “Our thought is that this promotion will allow for our customers try out several styles and fill their lingerie drawers with our Yandy bras,” says Horstman.

Each bra comes with a “Fit Guarantee” that allows for returns up to 30 days after purchase, no questions asked. Included in the Collection is a line of black, white and nude basics that feature a distinctive Yandy twist, ranging from cute accents to stylish fits and cuts.

Some stand-out groups include:

  • Sweet On You – Rich lacey bras with an unpadded underwire demi in soft hues
  • Secret Door – Multi-way push-up bras with unique ribbon and interior color details
  • Hidden Agenda – Sexy support featuring lightly lined multi-way
  • First Kiss – Perfect coverage demi push-up
  • Retro Fresh – Front to back coverage with new invisible edges technology
  • Instant Attraction – Luxurious perfect coverage demi push-up
  • Belinda – Featuring a touch of gold in the hardware and a bit of two-toned lace, a perfect coverage demi bra
  • Higher Expectations – All over lace demi with light lining

For years, Yandy has found that many women have continually encountered the challenge of finding bras that combined key characteristics with exceptional style and versatility. Having sold roughly 2.8 million pieces of intimate apparel totaling over $75 million in the last two years alone, Yandy endeavored to utilize its industry-leading expertise and the input of its devoted fans to create the perfect everyday bra combining the sexiness and practicality that they craved. Committed to that goal, Yandy tapped into the valuable learnings from its significant sales experience and the guidance of its savvy customer base to produce its latest game-changer, the Yandy Bra Collection.

“Yandy.com has always been for every woman, in every shape, who loves collecting lingerie and feeling sexy,” added Pilar Quintana, Yandy’s Vice President of Merchandising. “We’ve always carried the largest selection of quality lingerie in hundreds of colors and thousands of styles. Our private label bra collection positions us as the lingerie site that truly has it all!” concludes Quintana.

For more information about Yandy’s new collection, visit www.yandy.com.

About Yandy.com

Yandy.com is one of the world’s largest online retailers of women’s lingerie, swimwear, rave wear, hosiery, dresses and sexyHalloween costumes. Founded in 2005, Yandy boasts more than 40,000 affordably priced products that are always in stock, allowing for quick, same-day shipping. Designated as a Google Trusted Store, Yandy prioritizes unrivaled customer service and a commitment to ensuring that every customer receives a safe and secure online shopping experience. Yandy prides itself on selling items for every shape and size. At Yandy, every customer can #Be Sexy.
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INTIMATE APPAREL SQUARE CLUB TO HONOR HANESBRANDS AND JCPENNEY AT 2015 H.U.G. GALA

 

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GALA TO BENEFIT PEDIATRIC TREATMENT AND REHABILITATION

Accepting on Behalf of HANESBRANDS
HOWARD UPCHURCH, Group President, Innerwear Americas
PATRICK BURNS, President, Intimates
ANN FRITCHMAN, Chief Customer Officer, Intimates

Accepting on Behalf of JCPENNEY
Jodie Johnson
, Senior VP and General Merchandising Manager of Intimate Apparel, Footwear & Handbags

 LIFETIME ACHIEVEMENT AWARD RECIPIENT – JOAN GOLD, MD
Clinical Director of Children’s Rehabilitation Services, NYU Langone Medical CenterClinical Professor of Rehabilitation Medicine, NYU Langone Medical Center

hug1The Intimate Apparel Square Club (IASC), the New York-based charity, announced that it will celebrate its 60th Anniversary at this year’s H.U.G. Gala honoring industry leaders Hanesbrands and JCPenney.

The H.U.G. Gala will take place on Tuesday, November 3, 2015 at the luxurious 230 FIFTH PENTHOUSE in New York City. In attendance will be apparel industry executives from the retail, manufacturing and supply sectors. The funds raised will benefit Rusk Rehabilitation’s pediatric programs and other children’s services at NYU Langone Medical Center. To date, the H.U.G. Gala has raised more than $6 million for Rusk pediatric rehabilitation and Tisch Hospital programs.

“This year marks a major milestone for the Intimate Apparel Square Club, our 60th year of making better the lives of those who cannot help themselves and giving hope to those in need,” said IASC President Michael DePrisco. “We will use the occasion of our November 3rd H.U.G. Gala to give special thanks to our members, industry friends, past honorees and contributors for their continuing generosity.”

ABOUT THE H.U.G. GALA
Established in 1955, The Intimate Apparel Square Club (IASC) is a 501(c)(3) nonprofit organization. The Club’s annual fundraiser, which was renamed the H.U.G. (Help Us Give) Gala in 1998, honors well-respected, high-profile companies and individuals, and has generated more than $6 million in support of Rusk Rehabilitation at NYU Langone Medical Center.
To learn more about the IASC, H.U.G. Gala or to donate, visit www.thehugaward.org. You can also contact the IASC office by email: IASC@frontiernet.net or phone: 845-758-5752.
ABOUT RUSK REHABILITATION AT NYU LANGONE MEDICAL CENTER
Rusk Rehabilitation has been ranked the best rehabilitation program in New York and one of the top ten in the country since 1989, when US News and World Report introduced its annual “Best Hospitals” rankings. Rusk is among the most renowned centers of its kind for the treatment of adults and children with disabilities—home to innovations and advances that have set the standard in rehabilitation care for every stage of life and every phase of recovery.  To learn more about Rusk Rehabilitation, visit http://nyulangone.org/locations/rusk-rehabilitation.

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