Beyoncé Wore LIVIAR During Pregnancy Announcement


LIVIAR, Start-up Luxury Lingerie Brand Made in the US, Featured in Beyonce’ Record-Breaking Instagram Pregnancy Announcement

It’s been quite a week at the start-up luxury lingerie brand, LIVIARA. Ever since America’s pop-culture queen, Beyoncé, wore the LIVIARA Powder Blue Dauphine panty in her record-breaking Instagram pregnancy announcement, the LIVIARA team has been happily fielding interviews, fulfilling orders and taking advantage of the unexpected and unimaginable exposure.

Being a part of the #1 Instagram post by Beyoncé herself has tripled LIVIARA’s sales in the past week, massively increased website traffic and catapulted the brand into the spotlight. CEO and Founder Kara Gatto was as surprised as anyone else. “We were ecstatic. We really had no idea that she was going to use one of our pieces,” Gatto said. “We couldn’t be more thankful and we feel really blessed that she made us part of her special announcement.”

wpe4The American-made luxury lingerie brand just launched last November and has hit the ground running. LIVIARA does everything – design, manufacturing, logistics and customer service – from their 3-story building in the heartland of the U.S.  Although it is anything but a typical manufacturing building. It much more closely resembles a vibrant state-of-the-art workshop with light filled open spaces, exposed hot pink ceilings and large elegant artwork. LIVIARA focuses on supporting the passions of their employees as they create their beautiful collection.

With a staff of 37 employees that currently includes 24 seamstresses, LIVIARA’s mission is to revolutionize luxury lingerie through empowerment, quality, and innovation.  LIVIARA understands that luxury begins with quality. Accordingly, each piece of LIVIARA lingerie is made from real silk, the finest lace, and 24-karat gold-plated accessories.

Impeccably designed and hand-crafted, LIVIARA’s lines are created in the spirit of the empowered woman who knows what she wants and how to achieve it. “It was exciting to see Beyoncé wearing one of our pieces because she embodies the spirit of female empowerment which is an integral part of our brand voice,” Gatto said. “She really fits the brand impeccably.” LIVARA believes in the empowerment of every individual to express all sides of one’s self in a culture of acceptance, creativity, and freedom of expression.

Similarly, Marie Antoinette, both the revered and the damned final queen of France, is the inspiration for the 2017 inaugural collection. Literally fit for royalty, LIVIARA’s initial two lines – Beloved and Condemned– captures the storyline of a beloved female gone rogue. Every year, LIVIARA will choose a different revolutionary woman to use as inspiration for their new collection. Each collection will focus on the dichotomy between the soft and romantic and the bold and rebellious.

About LIVIARA: Founder and CEO, Kara Gatto, launched LIVIARA in the spirit of the empowered woman who knows what she wants and how to achieve it. The entire collection is carefully hand-crafted in the United States at LIVIARA’s new state-of-the-art workshop. Initially launching as an e-commerce retailer, Gatto has already expanded distribution to luxury boutiques and plans to further distribution through retail partnerships, as well as avant-garde brick and mortar retail space in select cities in 2017.

LIVIARA is quickly becoming known for their use of high-end materials and unique way of creating powerful bondage style pieces. LIVIARA’s collection of exquisite bras, corsets, panties and garter sets feature the finest lace, indulgent silk, and gold-plated accents. Understanding that emboldened confidence demands a personal fit, LIVIARA intimates are currently available in sizes ranging from 32A-G, 34A-G, 36A-F, and 38A-DD and bottoms from XS-XL. LIVIARA will continue to expand their size range throughout 2017.


Uye Surana Fall 14

Uye Surana blends an effortless sense of fashion with wearable, easy pieces and combines unique details with sheer & opaque fabrications as a key theme.

The lingerie collection features fine-lace combination bralettes, silk bras, delicate mesh lingerie contrasted with trimming, high-waist panties with flattering cut-outs along the hipbone and back.
Uye Surana’s loungewear mixes opacities through thoughtful layering or combining sheer contrasts throughout. Finer combinations combine various types of silk while more accessible pieces utilize stretch rayon with a cotton-like hand mixed with nylon mesh.

Color palette applies black as a staple for all styles with alternate colorways in shades of Light Grays, Evergreen, Teal Leaf, Ruby, and Burgundy Rose. Size ranges are in S-L for most styles.
Uye Surana is a New York based and manufactured label that blends lingerie, loungewear, and clothing seamlessly into women’s wardrobes for an effortless sense of fashion. The designer, Monica Wesley, formed the name Uye Surana as an alias for her label from family names. She keeps her line both layerable and easy-to-wear. 
What you will find is clothing in which you can be comfortable, beautiful, and unique – clothing in which you can be yourself.
Monica grew up fusing interesting materials together as a means of self-expression in an artistic home in Chicago with a mother and father who inherently taught her how to make things materialize in both a creative and business sense. 

She honed her skills at Parsons School of Design, where she graduated with a BFA in fashion after previously studying at The School of the Art Institute where she enhanced her creative development.

The name Uye Surana is an alias for Monica founded in 2010 (with its first collection in Fall/Winter 2012) from a mix of family names. The name hides the disconnect between the designer’s ethnic and cultural identity growing up in the Midwest of Japanese-Polish-German-American descent with an Anglicized last name. 
Many of her pieces are made in New York City and Brooklyn with specialty one-of-a-kind features. She strives to connect you to the foundation of dressing and your

via McPete Sez Newsletter.

Huntington Whiteley Unveils Lingerie Line

Model-actress Rosie Huntington Whiteley is set to launch a selection of lingerie designs by her at lifestyle and fashion brand Marks & Spencer (M&S).
The line, for Valentine’s Day, is created using the finest silk and intricate lace.

“We wanted to create a luxurious collection of lingerie that would be perfect for Valentine’s Day and embraces a woman’s femininity making her feel utterly beautiful, whether she is treating herself or receiving a gift from her partner,” said Huntington Whiteley.
“One of my favorite pieces has to be the Rosie for Autograph Amethyst Silk Plunge Bra and Brief set – the signature style from my collection in a beautiful and flattering jewel color,” she added.
The Rosie for Autograph sleepwear collection varies from sophisticated satin pajama sets to full length silk nightgowns.

via McPete Sez Newsletter.


Nite-N-Gal sleepwear/loungewear is leading the trend that designer Raphaella Riboud has also espoused sleepwear/loungewear that can be worn everywhere. Nite-N-Gal’s unique selling proposition is that can be worn anytime, everywhere, while it is so soft, cool and luxurious 98% all-natural, breathable modal (made from the beech tree) / 2% spandex and trimmed in fine European laces that it makes the wearer feel naked! Nite-N-Gal sleepwear/loungewear has been distributed throughout Europe for many years and has recently been redesigned for, and introduced to, the U.S. market. 

Now Nite-N-Gal is thrilled to introduce an exciting new line of casually sophisticated, feminine, romantic, sexy tops and bottoms that can be worn out for a glamorous evening, yet also in a relaxed, stylish atmosphere. Nite-N-Gal’s sensual Casual Luxury line is made of ultra-luxurious modal trimmed in unique laces, satin and velvet with coordinating pants of the same. 

As trends such as spas, wellness, natural foods, natural healing, natural materials blossom,  Nite-N-Gal fulfills women’s needs/desires for style with ultimate comfort, sophistication, fine detail, femininity, and casual luxury. They ask for, and listen intently to, input from both buyers and customers to continue to evolve the line to meet the needs of the market. 

The owner/designer lives here in the U.S. and is of Indian descent. Her aunt in Mumbai, India, has manufactured the line for three decades for Europe. When her aunt’s daughter made it clear she would not fulfill her mother’s wishes for her to come to the U.S. and bring the line with her, Sheila Malhotra jumped at the opportunity, redesigned it to appeal to U.S. fashion tastes, introduced it to enthusiastic welcomes at the NYC CurvExpo, began selling into stores throughout the country, and is now expanding into Canada, with plans to distribute in Europe and South America

via McPete Sez Newsletter.