ILS Closes It’s Doors

The International Lingerie Show announced earlier this week that they are closing their doors.   They supported the lingerie industry for over 20 years.
ILS originally launched at the Tropicana in Las Vegas, then moved to the Rio Hotel, another move was planned for the Westgate Hotel in April, but has since been canceled.

The trade show supported many companies over the years.  Exhibitors included Tia Lyn Lingerie, Dynashape Intima, Shirley of Hollywood, Escante, Magic Silk, Dreamgirl, Fantasy Lingerie, J Valentine, Roma, Forplay, Elegant Moments, Eldorado, Leg Avenue and so many more.

“The McPeteSez Lingerie Newsletter has covered ILS since we launched in 1999.   We are so thankful for all the support The International Lingerie Show has given us and all of the wonderful people we met at the shows.” – Heather Briggs, owner of The McPeteSez Lingerie Newsletter.


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Lingerie Diva Launches on Snap Chat

ILS_web_Mcpete Sez

Lingerie Diva launched a primary account on Snap Chat (@Lingeriediva) to share and showcase behind-the-scenes at Lingerie Diva Headquarters.

Lingerie Diva launched a primary account on Snap Chat (@Lingeriediva) to share and showcase behind-the-scenes at Lingerie Diva Headquarters.

On Snap Chat, Lingerie Diva plans to connect with their audience by sharing narrative visuals curated by staff and content influencers. Lingerie Diva’s strategy is to develop conversation through sharing their products and brand values.

“With the launch of Lingerie Diva’s Snap Chat account, we will be able to engage with our followers more intimately,” said Zabeth Chang, Social Media Marketing Manager. “As we saw an increase in mobile usage on Lingerie Diva’s Facebook ( our Snap Chat strategy is very visual and tailored to build awareness of the Lingerie Diva brand. Our strategy is beyond just showing models wearing sexy lingerie. We’re really excited to create exciting and fun content.”.

YT.CoverphotoLingerie Diva also plans to feature and collaborate with social media influencers on their Snap Chat account. Beauty and fashion influencers like Ashley Alexiss (@ashalexiss), Sophie Burnside (@iamsoph), Jessy Erinn (@jessyerinn) and Kelly Karloff (@iamkellykarloff) have been a part of Lingerie Diva’s social growth on Facebook and Instagram. Kristina Urribarres (@k3chocolate) will be the first YouTuber that will work alongside with Lingerie Diva’s Snap Chat.

Lingerie Diva is a leader in online lingerie sales for more than 10 years. Featuring quality brands, such as Dreamgirl, Elegant Moments, Coquette, Leg Avenue, Escante and Shirley of Hollywood. Lingerie Diva is known for their high-quality items and offering them at great prices. Follow Lingerie Diva on Twitter and Instagram @LingerieDiva.