The $1MIL Crowdfunded Condom Hits Stores This Month!



After an overwhelming success on Indiegogo, the LELO HEX™ condom will be available nationwide beginning October 2016

Following a successful Indiegogo crowdfunding campaign raising over one million dollars, LELO is thrilled to announce that their game-changing condom will be sold nationwide in retail stores this month.

LELO, an award-winning Swedish design brand, sought to bring their expertise in designing for pleasure to an industry which – until now – has focused solely on personal care and protection.  With a revolutionary design that maximizes sensation without sacrificing safety, the crowdfunding campaign of the re-engineered condom, LELO HEX, outstripped all expectations: original goals were exceeded by 3247% with a total of over one million dollars raised across both and Indiegogo platforms.


Not only has LELO put the HEX condom into the bedrooms of over 30,000 excited supporters, the brand has successfully re-engaged positive discussions on safe sex, and is the industry’s first true innovation in over 70 years. The brand’s focus is on consumers who are eager for revolutionary change on a product that plays an important role in sexual health.


The LELO HEX is structurally different from other condoms in the market.  It uniquely addresses the most common complaints people have about using condoms. Say goodbye to condoms that slip, break and limit pleasure. The HEX is designed with 350 individual integrated hexagons throughout its ultra-thin latex surface lending extra strength without extra latex. This innovation also allows the HEX to mold to the uniqueness of the wearer and reduces the chance of slippage for a more pleasurable, uninterrupted experience.

On a mission to revolutionize condom technology with both safety and pleasure in mind, LELO HEX will launch in 3 and 12 packs at and Target stores nationwide beginning in October.


LELO Offers Condom-Innovation to Durex & Trojan for 1 Million USD to Change an Industry

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 ‘The Condom of the Future’ Sparks Surge in Awareness for Condoms and STIS

Swedish designer brand LELO continues to shake up the condom industry with its landmark innovation LELO HEX™ by laying down a million dollar offer to the world’s three biggest condom brands, Trojan, Durex and Ansell, to access its new technology and start innovating again. This comes as part of its global launch campaign for its re-engineered condom, LELO HEX™, which seeks to change people’s minds about condoms by changing the condom itself.


  • LELO offers Durex, Trojan, Ansell chance to study ground-breaking HEX™ technology with new 1 million dollar ‘perk’
  • Google searches on condoms hit a 2016 peak after LELO HEX™ launches last week
  • More than 500,000 condoms sold on since LELO HEX™ launched on June 14th
  • 2000 articles published referencing condoms and STIs since launch as global media takes up the fight in raising awareness

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Launched on June 14th with the controversial choice of Charlie Sheen as its spokesperson, LELO HEX™ is described as the first major condom innovation in 70 Years, and the Swedish designers have already sold more than 500,000 condoms in the first two weeks via and its Indiegogo campaign. Now the Swedish company has offered the world’s three leading condom brands the chance to take a closer look at the technology behind LELO HEX™ to bring innovation to their production lines.

LELO claims its key discovery on launching LELO HEX™ was to recognize that it was not the latex material of condoms that needed to change, but the structure of itself. But launching their new condom required more than 3 years of testing and refinement, from developing a new technique for integrating the HEX™ pattern via the condom molds, to defining the precise depth and thickness of the hexagonal web for the best experience possible.

LELO’s CMO Steve Thomson said, “The world’s three biggest condom brands, Durex, Trojan and Ansell, have all existed for close to 100 years. That’s great for a brand like Louis Vuitton that specializes in designer bags, but not so good for a company focused on medical devices. These companies have a responsibility to innovate, to keep meeting the demands of consumers, especially when interest in condoms is flat-lining so clearly. Our goal is not to criticize these companies who provide a vital product, but to light a fire under the condom industry and get everyone innovating again.”

Since last week, LELO has even taken its campaign to the streets of Slough, home to the headquarters of Reckitt Benkiser who own Durex and roughly 40% of the $3.9 billion global market for condoms, to challenge the company to invest more in innovation. From the middle of last week, LELO HEX™ took over the town with posters, billboards and ad vans communicating that ‘the condom is out of date’ and that the time for change is now.

Thomson continues, “People are often scared to criticize the condom, because it’s so essential in the fight against STIs. But if no-one demands change, nothing changes. It’s clear consumer interest and usage could be much, much higher. We feel the major condom brands have a responsibility to innovate too.”

“The major condom brands can be as much as 1000 times the size of LELO, but LELO has succeeded in changing the design of the condom and got people excited again. So we’re offering them the chance to explore our innovation first hand and take the next steps. This industry needs to compete on the basis of innovation, not the number of packs on shelves. It’s only then that the consumer wins, and STIs lose out.”


Over the coming weeks, LELO plans to blow open the challenges of the condom industry, and explain why so little innovation has occurred since the reservoir tip and lubricant was added to condoms back in the 1950s. Even those new condom projects famously backed by Bill & Melinda Gates are yet to reach the market, which is what makes LELO’s intervention so impactful. While the Charlie Sheen alignment has sparked a huge amount of debate, LELO HEX™ has been praised in the global media and by KOLs/ influencers alike as a genuine step forward.

We all need to learn from our mistakes, and it’s wonderful to see Charlie Sheen spread the word about Hex condoms and the importance of safer sex that doesn’t need to compromise sensual sex, says Ian Kerner, PhD, sex therapist and author of She Comes First.

Dr. Sara Nasserzadeh, thought leader in the field of sexual health and AASECT Certified Sexuality Counselor, says: “I hope with this new product in the market, we could question the status quo to eventually elevate condoms value to where it should be. In all honesty, condoms are still the most valuable protective products against STIs in the market. This is only the physical part of it, psychologically Condom’s value could be arguably even more since it could put the minds of the ones engaged in a sexual act at ease, therefore there would be less inhibitions and more allowance to explore and experience pleasure.”

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The LELO HEX™ campaign ―on both and Indiegogo―has already surpassed their goal of attracting 10,000 backers to pledge to try this new condom in advance. As a result, the company confirmed it has fast-forwarded production to meet the surge in demand during its launch phase. The campaign is available to view on and the Indiegogo crowdfunding site, which specializes in pre-market launches.



Eldorado Partners with LELO to Launch Curated Collection Sale

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International distributor offers three handpicked LELO collections.

Eldorado Trading Company, one of the leading distributors of adult products and lingerie has partnered with LELO to offer retailers The Curated Collection promotion. The campaign includes three collections; Classic, Tiani and Wave, all featuring LELO’s bestsellers and customer favorites.

“Partnering with Eldorado is a great move forward,” says Donna Faro, Director of Sales LELO. “This is a good fit for LELO, because we are consistently aiming to bring added-value to the end consumer, which Eldorado is reputable for. The Curated Collections are a dynamic mix of LELO’s bestsellers that will definitely get a great platform to shine with Eldorado!”

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The Classic Collection is targeted towards beginners though great for seasoned experts alike. Ergonomically designed, the updated Nea 2 and Lily 2 now have twice the motor power of the originals. Lily 2 is the first-ever fragranced pleasure product thanks to LELO’s one-of-a-kind production process. The Lily 2 in plum has a Bordeaux and chocolate scent, the pink has a rose and wisteria scent and the lavender color has a Manuka honey scent.

The Tiani Collection features a remote-controlled wearable that brings pleasure for two. This collection highlights the Noa, Tiani 2, Tiani 3 and Tiani 24K. These designs feature SenseMotion technology, which allows users to control the sensations during lovemaking through movements of the remote which has an unprecedented 12 meter range. Through an annual sex survey, LELO discovered that 71% of couples reported an improvement in their sex lives after using a couple’s massager. The Tiani 24K features a new dual motor for more power than ever before and a beautiful ring of 24K gold.

The third collection is the Wave Collection and is perfect for people looking for that unique toy experience. The Ina, Mona and Loki Wave all feature LELO’s unique Wave Motion technology that mimics the fingers come-hither motion.


All collections are supported with creative assets available to retailers for every product included in the collections. Web banners, product shots, mood shots, product fact sheets and how to videos are available for online and digital use. In-store campaign displays, image cards, banners and posters, window dressings and displays are also available.

“We’re excited to be one of LELO’s Cornerstone Partners and bring their innovative products to our retailers,” says Larry Garland, Eldorado founder and CEO. “This sale enables retailers to carry LELO’s top-selling products at a discounted rate for their customers. I say that’s a win-win! Not to mention all the point of sale materials and digital assets LELO is providing to make selling these products as simple as possible.”

The Curated Collection sale runs from June 1 to August 31, 2016.

For more information on the Curated Collection sale, please call 800.525.0848, email or visit

About Eldorado

An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of providing all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado – an industry leader with legendary prowess. For more information please call 800.525.0848, email or visit




 You Can Now Choose a Sex Toy By Its Smell


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LELO Reveals New Aphrodisiac Scented Massager

LELO, the global leaders in pleasure, today revealed LILY™ 2, an aphrodisiac scented sex toy, that will add an extra element to the experience of selecting intimate products. Why be limited to just color when choosing an intimate massager when you can also select it based on your favorite scent?lelo

LELO has combined their knowledge of arousal from scent – the most evocative sense – to create a range of fragrances. The combination of ultra powerful vibrations and signature aphrodisiac scents results in LILY™ 2 providing a unique pleasure experience.

LILY™ 2 comes in three different aromas: Lavender and Manuka Honey, Rose and Wisteria and Bordeaux and Chocolat. These aromas were selected because their scents have aphrodisiac properties.

For example, did you know that when we smell lavender it actually increases blood flow to both the clitoris and penis increasing arousal?  Also, chocolate has been considered an aphrodisiac since Aztec times and contains small levels of tryptophan, a building block of serotonin, a brain chemical involved in sexual arousal and also contains phenylethylamine, a stimulant related to amphetamine that is released in the brain when people fall in love.

Steve Thomson, Director of Marketing at LELO said: “Our goals with LILY™ 2 are to give customers a chance to stimulate multiple senses at once, enhancing the moment and mood. The LILY™ 2 is not designed to alter the taste or smell of a woman, but rather offer a new and exciting way to tailor your own form of pleasure. The manufacturing process of LILY™ 2 ensures the fragrance does not come in contact with the body. Instead, it’s sealed within the product itself, bonded at the very start of the process. That way LILY™ 2 not only delivers powerful vibrations, but the fragrance enhances the ambience as a whole.”

Dr. Ian Kerner, sex therapist and NY Times best-selling author of She Comes Comes First says: “Sight, sound, touch, taste, smell — sensual pathways are key to activating the arousal platform in women, and scent is a powerful, oft-neglected sense. Finally, LELO has designed a sex-toy that elegantly combines sensual stimulation with physical stimulation to create a powerful integrated orgasmic experience.”

“It makes perfect sense to combine the visual elegance of LELO products and the effectiveness of their toys with three amazing scents that really do make your LELO experience as sensual and unforgettable as possible”, says Katy Red, an award-winning sex and relationships blogger.

The LILY™ 2 is available at and for those who want to experience the intense vibrations without the smell, LELO has also released an unscented version called NEA™ 2 available to purchase at