ILS Closes It’s Doors

The International Lingerie Show announced earlier this week that they are closing their doors.   They supported the lingerie industry for over 20 years.
ILS originally launched at the Tropicana in Las Vegas, then moved to the Rio Hotel, another move was planned for the Westgate Hotel in April, but has since been canceled.

The trade show supported many companies over the years.  Exhibitors included Tia Lyn Lingerie, Dynashape Intima, Shirley of Hollywood, Escante, Magic Silk, Dreamgirl, Fantasy Lingerie, J Valentine, Roma, Forplay, Elegant Moments, Eldorado, Leg Avenue and so many more.

“The McPeteSez Lingerie Newsletter has covered ILS since we launched in 1999.   We are so thankful for all the support The International Lingerie Show has given us and all of the wonderful people we met at the shows.” – Heather Briggs, owner of The McPeteSez Lingerie Newsletter.

 

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CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

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CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

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MAGIC SILK  +  MALE POWER = MOMENTUM AT ILS

ILS_web_Mcpete Sez

 
It was the perfect equation for success. Magic Silk and Male Power hit the floor of the International Lingerie Show in Las Vegas with their biggest booth ever, a massive display spanning 50’ long. Indeed, every inch of space was needed to showcase the companies’ largest, most diverse selection of products in their history.
magicsilk
Business was booming throughout the show. Staff members manned seven writing tables to meet customer demand, handling a record number of appointments and recording a record number of sales. The brand new men’s and women’s collections were a smash hit with customers.

This was a booth that couldn’t be missed!

New displays with oversize graphics featured the latest lines, lavishly illustrated in the just issued catalog supplements for both companies.

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Two bold new packaging designs were also introduced

Magic Silk’s line of men’s Silk Knit underwear and the other for Timeless Elegance,
a collection of chic and cheeky G-strings, thongs and panties.magicsilk2magicsilk3
“We are extremely pleased with the results of the show” exclaimed Jeff Baker, president of Magic Silk and Male Power. “But we are equally gratified by the wonderful feedback we received from our valued customers, who have been highly complimentary about the quality of our garments, volume of sales they have enjoyed, and our friendly and talented team. They demonstrated that enthusiasm by placing many new orders in Las Vegas.”
Those who couldn’t attend ILS needn’t worry, however.
Magic Silk and Male Power bring the show directly to you, via their latest catalogs and
magicsilk4magicsilk5supplements. And helpful and informative sales people are only a phone call away.

“Yes, our companies are getting bigger all the time,”  Baker concedes, “but our customer service will always remain as personal as it has ever been.”

To see both company’s product lines and newest catalogs please visit:  www.magicsilk.com www.malepower.com  1-888-889-8081 1-800-447-4720

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  Impulse Novelties Reports Successful International Lingerie Show

 

ILS-Halloween Apr2016_3Impulse Novelties, the home of The Closet Collection and Black Door high quality adult toys, returned from a successful International Lingerie Show at the Rio Hotel in Las Vegas April  4-5-6. The company presented the entire Closet Collection, Black Door and just released budget line of adult toys, Girl Code, in their own booth at the show.

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“Response at ILS was strong and everyone was enthusiastic to pre-order our brand new, bendable Manola dual vibe, which was officially released at ILS,” stated Impulse Novelties founder and designer Ernestine Touon. “We also took orders for our new Impulse condoms, Red Lightning pills, and our popular DVDs. It was a very successful show.”

The booth was staffed by the Impulse Novelties team of Sara Hentcy and Kim Airs who remained busy the entire time of the show. The Closet Collection and Black Door lines were also represented in several distributors’ booths at the show.

Impulse Novelties is a premiere adult toy brand and extension of the Heatwave DVD line. Since 2013, Impulse Novelties have been creating fashion-forward pleasure products focusing on the female and body-conscious male markets. Impulse Novelties is based in Chatsworth, CA and can be reached by emailing sales@theclosetcollectiontoys.com or on their website: www.theclosetcollectiontoys.com

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