Beyoncé Wore LIVIAR During Pregnancy Announcement

 

LIVIAR, Start-up Luxury Lingerie Brand Made in the US, Featured in Beyonce’ Record-Breaking Instagram Pregnancy Announcement

It’s been quite a week at the start-up luxury lingerie brand, LIVIARA. Ever since America’s pop-culture queen, Beyoncé, wore the LIVIARA Powder Blue Dauphine panty in her record-breaking Instagram pregnancy announcement, the LIVIARA team has been happily fielding interviews, fulfilling orders and taking advantage of the unexpected and unimaginable exposure.

Being a part of the #1 Instagram post by Beyoncé herself has tripled LIVIARA’s sales in the past week, massively increased website traffic and catapulted the brand into the spotlight. CEO and Founder Kara Gatto was as surprised as anyone else. “We were ecstatic. We really had no idea that she was going to use one of our pieces,” Gatto said. “We couldn’t be more thankful and we feel really blessed that she made us part of her special announcement.”

wpe4The American-made luxury lingerie brand just launched last November and has hit the ground running. LIVIARA does everything – design, manufacturing, logistics and customer service – from their 3-story building in the heartland of the U.S.  Although it is anything but a typical manufacturing building. It much more closely resembles a vibrant state-of-the-art workshop with light filled open spaces, exposed hot pink ceilings and large elegant artwork. LIVIARA focuses on supporting the passions of their employees as they create their beautiful collection.

With a staff of 37 employees that currently includes 24 seamstresses, LIVIARA’s mission is to revolutionize luxury lingerie through empowerment, quality, and innovation.  LIVIARA understands that luxury begins with quality. Accordingly, each piece of LIVIARA lingerie is made from real silk, the finest lace, and 24-karat gold-plated accessories.

Impeccably designed and hand-crafted, LIVIARA’s lines are created in the spirit of the empowered woman who knows what she wants and how to achieve it. “It was exciting to see Beyoncé wearing one of our pieces because she embodies the spirit of female empowerment which is an integral part of our brand voice,” Gatto said. “She really fits the brand impeccably.” LIVARA believes in the empowerment of every individual to express all sides of one’s self in a culture of acceptance, creativity, and freedom of expression.

Similarly, Marie Antoinette, both the revered and the damned final queen of France, is the inspiration for the 2017 inaugural collection. Literally fit for royalty, LIVIARA’s initial two lines – Beloved and Condemned– captures the storyline of a beloved female gone rogue. Every year, LIVIARA will choose a different revolutionary woman to use as inspiration for their new collection. Each collection will focus on the dichotomy between the soft and romantic and the bold and rebellious.

About LIVIARA: Founder and CEO, Kara Gatto, launched LIVIARA in the spirit of the empowered woman who knows what she wants and how to achieve it. The entire collection is carefully hand-crafted in the United States at LIVIARA’s new state-of-the-art workshop. Initially launching as an e-commerce retailer, Gatto has already expanded distribution to luxury boutiques and plans to further distribution through retail partnerships, as well as avant-garde brick and mortar retail space in select cities in 2017.

LIVIARA is quickly becoming known for their use of high-end materials and unique way of creating powerful bondage style pieces. LIVIARA’s collection of exquisite bras, corsets, panties and garter sets feature the finest lace, indulgent silk, and gold-plated accents. Understanding that emboldened confidence demands a personal fit, LIVIARA intimates are currently available in sizes ranging from 32A-G, 34A-G, 36A-F, and 38A-DD and bottoms from XS-XL. LIVIARA will continue to expand their size range throughout 2017.

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Get Free Shipping From Bradelis Until June 12

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The Addict Expose: Lingerie Wishlist: Dear Bowie Maxi Robe

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              BY CORA HARRINGTON

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As my thoughts drift to the first summer spent in my new home, I can’t but feel excited at the thought of updating my predominately gray and black wardrobe with brighter, more climate-appropriate pieces. After years of carrying a black hoodie “just in case” and avoiding silk lest it be marred by rain showers, I am luxuriating in the thought of a dresser full of camisoles, slip dresses, and other dainty delights. It’s the perfect excuse for a personal style transformation. While I don’t plan to completely give up my fleeces and sweatshirts (I still travel to New York in the winter, after all), I also want a wardrobe that feels a bit more SoCal.

Lingerie Wishlist features (formerly “Lingerie Lust Objects“) are basically my dream closet in blog form. I’ll never be able to buy most of the pieces I talk about (especially since I’m trying, valiantly, to stick to my lingerie challenge), but I share them here in the hopes maybe one of you will see that perfect piece and fall in love. I also share them here because I believe beautiful, interesting lingerie deserves to be noticed. Most of my blogging regrets center around not covering things I loved in the past. The lingerie world is quite ephemeral in some ways; there are countless brands and styles I wish someone had kept a record of, but it’s too late now.

dear bowie naomi palm robe

At any rate, as I highlighted in this season’s lingerie trend reports, loungewear is on the way back in. This ties into the larger fashion trend of casualness or athleisure. Customers are demanding more transitional pieces, garments that work equally well as innerwear or outerwear, and brands are stepping up with a range of chic options. One of my favorite interpretations of this trend is Dear Bowie’s Naomi Maxi Robe.

There are two variations to this maxi robe, an ocean blue palm print and a resort-ready blush floral, and even after looking at them for the better part of a day, I still can’t decide which I like more (though right this minute, I’m leaning towards the blue). While the Dear Bowie Naomi maxi robe is, as the name suggests, a robe, it feels more like a dress. There are definite strains of a classic wrap style in the tradition of Diane Von Furstenberg here. While fantasy me would love to wear this while walking along a white sand beach, real world me would likely layer a slip underneath and wear it as a work dress (because amortization and also perfect lingerie blogger work attire).

dear bowie naomi floral robe

When I was younger, I was more into complicated pieces, like girdles and garter belts and corsets. And while I’ll always love a beautiful waist cincher, what I adore about this maxi robe is how effortless it is (or at least, how it gives the illusion of effortlessness). There’s a laid back elegance here, a kind of offhand glamour that’s both casual and cultivated. When I think of lifestyle lingerie, I think of pieces like this; it’s an excellent extension of Dear Bowie’s voice and style.

The Dear Bowie Naomi Maxi Robe retails for $380 USD, and the label’s size range runs from XS-L. While the official size chart tops out at US 8, I’d say the fit and cut of their garments is generous enough to accommodate at least 3-4 sizes beyond that (both Holly and Lingerie Detective had reviewed Dear Bowie, and they’re technically sized out). As a brief aside, it would be stellar if Dear Bowie updated their size chart to reflect this information; there is a dearth of even vaguely plus-sized luxury lingerie options on the market nowadays; how many people have taken a look at their size chart and left the site?

dear bowie naomi floral robe 2

Like most Dear Bowie’s garments, especially in recent collections, both robes are made of 100% silk (silk georgette and silk charmeuse) and are dry clean only. Dear Bowie ships internationally, and shipping within Canada and to the US is free.

Now that I’m browsing, I’m also really digging the Palm Silk Slip Dress. What a perfect print for this brand. I wish it’d been available when I was on my honeymoon.

dear bowie cameron palm maxi dress

 

Do you have any thoughts about Dear Bowie, the uptrending of loungewear, or silk lingerie? One of my goals for this year is be better about responding to everyone in the comments, and I’d love to hear from you.

cora_thelingerieaddict***Cora is a something knickers junkie who started writing because her  friends
threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

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Sale on Tragic Kiss Thru Sunday April 10, 2016

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Spring is in the air and we’re feeling generous! Shop with Tragic Kiss online, and receive 50% off your purchases through Sunday! Deal of a lifetime! Don’t miss out! Spread the word!

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Just enter coupon code: SPRING50 when you check out online…

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