ILS_web_Mcpete Sez
Male Power continues to change with the times, in order to serve a constantly evolving customer base with increasingly sophisticated tastes. “Our clientele demands a large election of merchandise, the latest trends in apparel, and a very broad array of options,” according to company president Jeffrey Baker. In order to deliver that, the company has refashioned itself many times over, and the latest makeover is the most ambitious in Male Power’s history.
It began late last year with a physical move to new and expansive headquarters in  Hauppauge, New York. The current company offices and warehouse allow for increasing productivity and creativity, greater storage capacity, faster shipping and improved customer service.  The company’s dramatic growth can continue apace in their new home. malepower

The latest Male Power catalog further underscores the company’s complete dedication to becoming bigger and better. Previous catalogs utilized extensive studio photography. The newly released edition, however, was shot largely on location in sunny Los Angeles, in order to capture a fresh new look that better showcases Male Power’s latest, cutting edge fashions. The finest men’s undergarments made today are highlighted in stunning lifestyle images, elegantly and artfully captured by a world-class fashion photographer using top-of-the-line models.
The 2016 Male Power catalog is, in a word, huge. It contains every garment in the company’s massive product line, along with comprehensive information about fabrics, sizes and color options. Even the cover itself is a work of art, with its soft, velvet touch that symbolizes the delicacy and comfort of the materials used in every Male Power garment.
Male Power’s credo is constant innovation, as demonstrated by their new headquarters and Completely revamped catalog. “We have very ambitious plans for the future,” Baker assures, “and we invite our retailers to grow with us.” See for yourself at the company’s website:  1-800-447-4720



ILS_web_Mcpete Sez

It was the perfect equation for success. Magic Silk and Male Power hit the floor of the International Lingerie Show in Las Vegas with their biggest booth ever, a massive display spanning 50’ long. Indeed, every inch of space was needed to showcase the companies’ largest, most diverse selection of products in their history.
Business was booming throughout the show. Staff members manned seven writing tables to meet customer demand, handling a record number of appointments and recording a record number of sales. The brand new men’s and women’s collections were a smash hit with customers.

This was a booth that couldn’t be missed!

New displays with oversize graphics featured the latest lines, lavishly illustrated in the just issued catalog supplements for both companies.


Two bold new packaging designs were also introduced

Magic Silk’s line of men’s Silk Knit underwear and the other for Timeless Elegance,
a collection of chic and cheeky G-strings, thongs and panties.magicsilk2magicsilk3
“We are extremely pleased with the results of the show” exclaimed Jeff Baker, president of Magic Silk and Male Power. “But we are equally gratified by the wonderful feedback we received from our valued customers, who have been highly complimentary about the quality of our garments, volume of sales they have enjoyed, and our friendly and talented team. They demonstrated that enthusiasm by placing many new orders in Las Vegas.”
Those who couldn’t attend ILS needn’t worry, however.
Magic Silk and Male Power bring the show directly to you, via their latest catalogs and
magicsilk4magicsilk5supplements. And helpful and informative sales people are only a phone call away.

“Yes, our companies are getting bigger all the time,”  Baker concedes, “but our customer service will always remain as personal as it has ever been.”

To see both company’s product lines and newest catalogs please visit:  1-888-889-8081 1-800-447-4720



ILS-Halloween Apr2016_3Magic Silk and Male Power, two of the foremost companies in the intimate apparel industry, have moved to expansive new headquarters in Hauppauge, New York.

Long in the planning, the relocation was precipitated by the companies’ prodigious growth during the last several years. Their product lines have continued to expand at a brisk pace, and sales are at an all time high. A commensurate increase in staff size provided additional impetus to find a larger home.


The new facility, only two miles from their former headquarters, is situated on 1.7 acres of beautifully landscaped property. It offers 70% more office space and double the amount of warehouse capacity. “We had maximized every cubic foot of space in our previous location,” according to President Jeffrey Baker, “and we were bursting at the seams.”

Situated just off the Long Island Expressway, the building is easily accessible to staff and visitors, and offers numerous advantages. The interior boasts marble tile and wood floors, vision panels throughout the offices, mahogany doors, and tray ceilings with recessed lighting in some offices and conference rooms.

Energy efficient LED lighting was installed throughout. The warehouse and factory receive plenty of natural light from the large windows that line the upper perimeter of the building.

In addition, there are multiple kitchens, lounges and meeting rooms that allow for formal and informal daily meetings.

“Most importantly, we now have space between departments, allowing them to function more efficiently, and offices of sufficient size that meet the needs of our long-term staff members,” Baker points out. “And our factory and cutting room fit perfectly into the new space.”

He describes the task of moving as typically arduous, but credits his dedicated team for getting the job done quickly and enthusiastically, in the midst of their normally busy holiday season. The relocation, however, will pay real dividends for customers of Magic Silk and Male Power, allowing the companies to maintain higher inventory levels for faster shipping, and further expand the product lines for both men and women.

Baker emphasizes that the companies are now well positioned for continued growth, and to provide the finest customer service in
the industry

To see both companies product lines and newest catalogs please visit:

1-888-889-8081 1-800-447-4720



ILS-Halloween Apr2016 AD_web

Male Power continues to stretch the boundaries of intimate apparel with two new products that are sure to excite customers.
Brass Buckle is a selection of very sleek, ultra cool undergarments made from Cire to capture the always popular leather look. But Male Power makes the hot even hotter by adding a cut out window to show just enough skin, and a sliding brass buckle accent.
Three scintillating styles are available. The Mini Short has high cut legs and a low rise waist. Moonshine Jock offers a low cut waist and open rear. The Thong presents a low cut waist and one inch t-back. All of the garments contain plush elastic trim, a natural pouch, and a front hip cutout window to show just the right amount of skin.
malepower92615 Honey Comb is a sweet-looking line of underwear that features a stretch black mesh underlay with a honeycomb pattern overlay containing just a hint of sheerness. It is topped off with a wide waistband bearing a boldly printed Male Power logo, to be worn with pride. Decorative stitching highlights the contour pouch, which is every bit as comfortable as it looks.
Choose from four different styles: the Mini Pouch Short with low rise waist and high cut legs; the Jock, with low rise waist and plush elastic leg bands; the Lo Rise Thong with low rise waist and one inch thong back; and the Lo Rise Bikini with low rise waist and full coverage back. Honey Comb – available in either black on white or black on blue – will have customers buzzing with excitement.
When you wear Male Power, you’re a winner no matter what team you play for.
These and other very hot fashions can be seen in the company’s sizzling Summer Supplement at