Getting Festive with Fever


Fever, Europe’s number one costume and accessories company was invited on New York’s very own PIX 11. During the very popular morning show, Fever presented fabulous festive costumes, perfect for The Holidays.

TV favorite, Chance Speissbach joined the PIX11 hosting panel and introduced the gorgeous Fever models. Viewers got a taste of sexy Santas, cute elves and raunchy reindeers; demonstrating the best in festive fashion!













Smiffy’s Head of US Business Development Mark Behar, commented, “The Fever Christmas costumes looked awesome. We’ve worked with PIX 11 several times now and it just keeps getting better. With great airtime like this, the Fever brand will continue to grow in the States.”
Contact Smiffy’s & Fever:
UK:
Email: traceywhite@smiffys.com
Toll Free Tel: 888 776 4339 (Ext. 703)
US:
Email: markbehar@smiffys.com
Tel: 646 225-6626  Cell: 646 592 3977

via McPete Sez Newsletter.

Third Time’s the Charm


The Halloween industry is quite busy churning out
1,000’s of costumes per year. Many sexy costumes from at least one hundred different manufactures.
So it’s kind of surprising when one of your costumes
gets singled out on television. It’s even more of a
surprise when 3 of your designs get chosen. Well that’s what happened to Mark Behar who’s 99% salesman 1% designer.

A couple of years ago The Ellen Degeneres show called and wanted to include Behar’s Nemo costume on her show.
Being that Ellen played the incredibly well liked Dori
in the hit movie it was a natural.
The “Finding Nemo” segment was hysterical stating that it looked like Nemo went to Hooters. The costume proved to be a certified number one hit for a couple of years.

It did come as a shock to Behar when two of his other designs hit the airwaves. Degeneres once again found one of Mark’s designs; the Chocolate Chip Cookie sold exclusively atYandy.com and featured it on the hit show. Ellen stated “nothing says sexy like a half eaten cookie”.

The 3rd and final design that made the air waves, really had everyone laughing. Mark’s sexy Jolly Ranchers were being named one of the ten worst sexy costumes of the year. The Jolly Rancher featured Gina Marie of Big Brother 15, which brought more attention to the costume. There is no end to the amount of press dedicated to it.

When asked about his good fortune of having his designs all over the airwaves Behar just had to laugh.
“With all the thousands of costumes being created each year I really find it awesome that Ellen keeps discovering my designs.” Mark said laughing. ” I have some fun ones coming out again this year so who knows where they will end up.”
To contact Mark Behar email him at 
markbehar@smiffys.com
 

via McPete Sez Newsletter.

Fever Gets Into Character at New York Comic Con


For the second year in a row, UK brand Fever turned up the heat at the N.Y Comic Con. The N.Y. Cities Javits Convention Center was buzzing with costume fanatics who frolicked in costumes ranging from superheroes to sci-fi inspired characters. Fever, who specialize in amazing and sexy costumes, accessories, clubwear and wigs got into character perfectly and set about interacting with fellow cosplayers.





NYCC brings together the major players in the entertainment industry and is the East Coast’s biggest and most exciting popular culture convention. The event plays host to the latest and greatest in comics, graphic novels, anime, video games, movies and television. Cosplay brings the show to life with thousands of costume enthusiasts embracing their favorite characters, and there were plenty of Fever costumes on show at the world-famous event.
Fever models dressed in a selection of exciting Fever designed costumes, ranging from hot cops to gory zombies. They interacted with the costume clad attendees, and even took time to hook up with local celebrity, Chance Spiessbach! Mark Behar, Head of US Business Development for Fever, commented, “The New York Comic Con is one of the most exciting events in the costume industry. There were thousands of enthusiastic, thrill seeking characters and our Fever models had such a fun time interacting with all the attendees.”

UK brand Fever is making a name for itself in the States and have some great US retailers stocking fantastic Fever products. Mark continues, “Where else can you come in contact with over 125,000 costume friendly people and have a good time? We’ll definitely be returning to more comic cons and building an even bigger name for ourselves, based on the incredible success of the N.Y event.”
Costumes featured:
Steam Punk Military Female Costume, 28896
Tainted Garden Fallen Pixie Costume, 33749
Tainted Garden Stricken Angel Costume, 33751
High School Horror Zombie Schoolgirl Costume, 32929
Sultry Sheriff Costume, 32772
Want to invest in Fever?
Contact:
US:
Email: markbehar@smiffys.com
Tel: 646 225-6626
Cell: 646 592 3977
UK:
Email: traceywhite@smiffys.com
Toll Free Tel: 888 776 4339 (Ext. 703)
www.fever-collection.com  

via McPete Sez Newsletter.

Mark Behar to Head Up US Sales Development for RH Smith


Mark Behar has been appointed to the position of Business Development Manager – US, as part of the RH Smith International Development team’s expansion plans for 2012
Behar brings with him a wealth of experience in both the Costume/Party & Adult Trade Channels, previously holding Regional & National Accounts positions with Leg Avenue & Rubies respectively; amongst the biggest suppliers in the US industry.
Julian Smith, Head of International Development said in a statement, “Mark holds an exceptional record for Sales Team Management, as well as Key Account & Brand Development; notably specializing in bringing new brands to market.”
“He will oversee the building of a significantly strengthened Agent resource, providing full State coverage in the US, & will be drawing key sales professionals in to ‘Team USA’, bringing with them category experience & an established customer base. He has created an initial core of 8 Agents who are already operational, & these will be joined by others over the next few months,” Smith added.
RH Smith & Sons is a parent company of Smiffy’s and Fever Collections.www.smiffys.com  www.fever-collection.com

via McPete Sez Newsletter.