Eldorado Partners with LELO to Launch Curated Collection Sale

ILS_web_Mcpete Sez

International distributor offers three handpicked LELO collections.

Eldorado Trading Company, one of the leading distributors of adult products and lingerie has partnered with LELO to offer retailers The Curated Collection promotion. The campaign includes three collections; Classic, Tiani and Wave, all featuring LELO’s bestsellers and customer favorites.

“Partnering with Eldorado is a great move forward,” says Donna Faro, Director of Sales LELO. “This is a good fit for LELO, because we are consistently aiming to bring added-value to the end consumer, which Eldorado is reputable for. The Curated Collections are a dynamic mix of LELO’s bestsellers that will definitely get a great platform to shine with Eldorado!”

NEA 2 Banner 1

The Classic Collection is targeted towards beginners though great for seasoned experts alike. Ergonomically designed, the updated Nea 2 and Lily 2 now have twice the motor power of the originals. Lily 2 is the first-ever fragranced pleasure product thanks to LELO’s one-of-a-kind production process. The Lily 2 in plum has a Bordeaux and chocolate scent, the pink has a rose and wisteria scent and the lavender color has a Manuka honey scent.

The Tiani Collection features a remote-controlled wearable that brings pleasure for two. This collection highlights the Noa, Tiani 2, Tiani 3 and Tiani 24K. These designs feature SenseMotion technology, which allows users to control the sensations during lovemaking through movements of the remote which has an unprecedented 12 meter range. Through an annual sex survey, LELO discovered that 71% of couples reported an improvement in their sex lives after using a couple’s massager. The Tiani 24K features a new dual motor for more power than ever before and a beautiful ring of 24K gold.

The third collection is the Wave Collection and is perfect for people looking for that unique toy experience. The Ina, Mona and Loki Wave all feature LELO’s unique Wave Motion technology that mimics the fingers come-hither motion.


All collections are supported with creative assets available to retailers for every product included in the collections. Web banners, product shots, mood shots, product fact sheets and how to videos are available for online and digital use. In-store campaign displays, image cards, banners and posters, window dressings and displays are also available.

“We’re excited to be one of LELO’s Cornerstone Partners and bring their innovative products to our retailers,” says Larry Garland, Eldorado founder and CEO. “This sale enables retailers to carry LELO’s top-selling products at a discounted rate for their customers. I say that’s a win-win! Not to mention all the point of sale materials and digital assets LELO is providing to make selling these products as simple as possible.”

The Curated Collection sale runs from June 1 to August 31, 2016.

For more information on the Curated Collection sale, please call 800.525.0848, email sales@eldorado.net or visit www.eldorado.net.

About Eldorado

An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of providing all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado – an industry leader with legendary prowess. For more information please call 800.525.0848, email sales@eldorado.net or visit www.eldorado.net.





ILS_web_Mcpete Sez

JOPEN, the global name in luxury pleasure products, scores a nomination for this year’s StorErotica Awards. Being held in conjunction with the upcoming ANME Show, July 17th through 19th, 2016 at the Marriott Burbank Airport in Los Angeles, the StorErotica Awards celebrate the finest the adult novelty industry has to offer.

JOPEN is nominated for Boutique Brand of the Year. “JOPEN offers an experience like no other, with exceptional design and unrelenting power. This alone makes JOPEN the ideal boutique brand” says Susan Colvin, Founder and CEO of JOPEN.

storeroticaJOPEN has expanded in 2016 to include two, all-new collection, CALLIE and OPAL and VANITY Vs products. CALLIE is a collection that offers modern, fluid shapes with designer accents. OPAL is a vibrating glass massager that is beautiful while providing optimal stimulation. The VANITY Vs provides exciting new functions designed for intense pleasure. Everything is JOPEN performs at an unparalleled level with unmatched quality and design.

Robin Stewart, Brand Manager for JOPEN, says, “Thank you to StorErotica and our customers for this nomination. It is an honor to be nominated for such a prestigious award and I hope we can take this baby home!”

To cast your vote for JOPEN, visit StorEroticaAwards.com. To learn more about the company, visit JOPEN.com.


JOPEN is a global leader in luxury pleasure products. Focused on the perfect balance of form and function, an expert team of women drives the creation of its products holding the needs of women and couples primary to the design philosophy. JOPEN provides pleasure products at the apex of design and functionality, backed by one of the best warranty programs in existence. Visit www.JOPEN.com. Encounter the new standard in luxury.


OhMiBod Earns Four 2016 StorErotica Awards Nominations

ILS_web_Mcpete Sez

Adult pleasure product manufacturer OhMiBod and its founders — Brian and Suki Dunham — have received four nominations for the 2016 StorErotica Awards for their outstanding contributions in the adult novelty industry. In its tenth year, the awards are hosted by adult trade journal StorErotica Magazine.

The OhMiBod team has a chance to receive top honors in the following categories: Boutique Brand of the Year (OhMiBod); Brand Ambassador of the Year (Brian Dunham); New Product of the Year (blueMotion NEX|2 Bluetooth massager); and Luxury Line/Range of the Year (OhMiBod Lovelife).


“A big thank you to StorErotica for acknowledging our hard work and commitment to innovation and quality with OhMiBod’s ever-growing line of pleasure products,” said Suki Dunham, who founded OhMiBod with her husband Brian more than 10 years ago.

Since the launch of OhMiBod’s popular music-driven vibrator in 2006, the company has consistently held court at the forefront of tech innovation in the personal care and sexual health market. “Sexual health and well-being is one of our top priorities,” Dunham added. “We’re grateful and humbled that we’re able to create products that have such a positive impact on people’s lives and relationships.”

Final ballot voting for the 10th Annual StorErotica Awards began Wednesday, May 11 at StoreroticaAwards.com and runs through Monday, May 23.

The 2016 StorErotica Awards Show will take place Monday, July 18 from 6-9 p.m. at the Marriott Burbank Airport Hotel in Burbank, California alongside novelty trade show ANME Founders Expo.

For more information on OhMiBod, visit www.OhMiBod.com.


About OhMiBod
OhMiBod is the creator of the original music vibrator and an award-winning innovator of technology-focused pleasure products. Headquartered in New Hampshire, USA, OhMiBod seeks to be the catalyst that shifts cultural attitudes toward intimacy and self pleasure and the vital role it plays in one’s sexual health and well-being. For more information on OhMiBod and its range of pleasure products and accessories, visit www.OhMiBod.com.


JOYDIVISION USA Returns from Successful eroFame Show

ILS-Halloween Apr2016 AD_web

North American Division Debuts XPANDER, COSMOPOLITAN Signature, & More to Global Partners!

JOYDIVISION’s North American division returns from a successful eroFame show. Held at the Hannover Fair and Expo Playgrounds, eroFame (http://erofame.eu) is free to all international trade members in the erotic toy, fashion, pharmaceutical, movies, magazine, and consumables markets.

JoyDivision_eroFame2015Besides presenting its current and well-known bestsellers, such as AQUAglide, BIOglide, and Soft-Tampons, JOYDIVISION USA also showcased a variety of brand new products, including its new generation of prostate stimulators, the XPANDER series (http://XPANDER.com), which was met with high praise by retailers and distributors alike.

“The groundbreaking technology contained within the XPANDER series makes this a standout product in a sea of similar prostate stimulators currently available in the market,” says JOYDIVISION USA’s Senior VP of Sales and Marketing, Marcus West. “Retailers and distributors alike were thrilled to see our revolutionary product, and orders were extremely healthy as a result. We’re very happy with our presence at eroFame, and look forward to working with our North American partners to bring XPANDER, and the rest of our product line, into stores nationwide.”

In addition to debuting XPANDER for the male sexual health market, JOYDIVISION USA presented a sneak peek at its upcoming Cosmopolitan signature line of products. Fully embraced as a creative partner, JOYDIVISION’s newest line of toys and lubricants, as well as massage and beauty products, will all be presented under the Cosmopolitan banner.

“We’re thrilled to present a high-quality, upscale line of products which embodies the Cosmopolitan brand,” says JOYDIVISION USA’s Executive VP, Bianca Kuennecke. “The Cosmo woman embraces her sexuality in a safe, fun, and healthy way; we’re so honored to work alongside the brand to create a line of products for the empowered Cosmo woman!”

JOYDIVISION retailers and distributors also enjoyed a Partner Appreciation Dinner on the first night of the exhibition; international partners were able to network with the company’s sales and marketing teams, to discuss campaigns for the upcoming holiday season.

“We are continuously working to build and develop tools to help our partners expand our brand presence, and assist with consumer sell-through,” adds West.  “JOYDIVISION is happy to have such wonderful partners, and we look forward to collaborating with them through this holiday season and beyond.”

For more information on JOYDIVISION USA, visit http://myJOYDIVISION.com.

Starting in 1994 with just an idea, a single item, and a garage as an office, JOYDIVISION now offers over 250 premium lifestyle products and holds several patents. A recipient of various international awards for outstanding quality and innovative design, and many loyal customers worldwide, JOYDIVISION’s ongoing mission to “color up your love life” is reflected through the ‘JOY’ approach in both by the company’s desire to create trend-setting products and to surround itself with dedicated people.

Headquartered in Hannover, Germany, JOYDIVISION celebrated its 20th Anniversary in 2014 as a leading brand in the European market for sexual wellness products. Along with distribution networks in over 60 countries, JOYDIVISION established a fully owned subsidiary in Atlanta, GA, in November 2013. JOYDIVISION USA now distributes its line of sensual body massage oils and candles, lubricants, state-of-the-art vibrators, to the North American market, as well as its widely acclaimed Joyballs Secret Kegel exercisers, voted Best Female Product in 2013.

All products are manufactured in Germany and live up to the highest quality standards in the industry. For more information, visit http://myJOYDIVISION.com.

JOYDIVISION USA Social Media Links:
Twitter: https://twitter.com/JOYDIVISION_USA
Facebook: https://facebook.com/myJOYDIVISION


For Retail and Distribution Inquiries, Please Contact:  Sales@myJOYDIVISION.com