Swimwear Association of Florida Presents SWIMSHOW at the Miami Beach Convention Center July 22 – 25, 2017

Save the Date: SWIMSHOW, the premier swimwear trade show in the beachwear industry produced by the Swimwear Association of Florida, will return to South Beach and the Miami Beach Convention Center for its 35th edition July 22 – 25, 2017.  The highly anticipated 4-day annual event will showcase a dynamic array of swimwear, beachwear, resort wear, and accessories collections from emerging young talent and world-renowned contemporary and designer brands. SWIMSHOW, the most respected, comprehensive, and longest running trade show of its kind brings together the most influential retailers from around the globe with the hottest collections of the season.

This year’s highlights include the return and expansion of the Collection, a curated fashion environment strategically placed in the middle of the show floor created for discovering the best emerging and established swimwear designer brands in the industry. The modern and polished platform is created to emphasize each individual brand’s identity with the focus on the product. Buyers will again have the opportunity to engage with brands in a one-on-one unique intimate environment that allows them to gather personal insights into the collections.  Retailers will once again experience this beautifully encased luxury oasis, while enjoying champagne butler service, a VIP lounge area, and free access to Wi-Fi available throughout the trade show.

Additional highlights will include amenities such as a dry and braid bar, massages, nail salon for quick touch-ups, henna bar, up-to-the-minute social media engagement, informative trend seminars, and new networking events.

Last year, the prestigious trade show housed over 350 exhibitor booths representing more than 2500 swimwear and ancillary brands expanding the event’s offerings to wider categories incorporating bags, hats, sandals, cover-ups, athleisure and more.  A few additional hot-spots were the resort and lifestyle brands that concentrated on the new fashion-focused, beach-to-bar collections. Over 60 countries were represented and there was a 13% uptick in attendance from the previous year.

This year, SWIMSHOW will continue to grow those categories along with featuring a variety of iconic women, men’s and children’s swimwear companies. Attendees will include manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders, as well as buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more.

“At SWIMSHOW, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands,” said SWIMSHOW Director Judy Stein. “Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”

Known as the event that starts the swimwear season in the US, this essential show provides buyers a warm and business friendly environment, an easy to navigate and enjoyable shopping experience, and plenty of opportunities to network and meet with key suppliers. As per the last several years, SWIMSHOW is expecting to sell-out this summer.

Due to the renovation of the Miami Beach Convention Center, SWIMSHOW is incorporating only two exhibitions halls again this year.  As per last year, the condensed space required the organization to adapt a more stringent selection process guaranteeing a more cohesive and discerning group of exhibitors. Show organizers are encouraging returning exhibitors to confirm their participation and suggesting new brands interested in participating should submit their applications as early as possible.

In addition to the 4-day exhibit in the Miami Beach Convention Center, special events surrounding SWIMSHOW will include seminars on the latest swimwear and lifestyle trends, Swim Lounge Happy Hour, informal modeling, a daily breakfast bar and High Tea service every afternoon allowing for networking and a slew of very special surprises!


Trade Show Hours:

Saturday, July 22 – Monday, July 24: 9AM – 6PM; Tuesday, July 25: 9AM – 5PM



1901 Convention Center Drive

Miami Beach, FL 33139

Halls A & B


About the Swimwear Association of Florida

Founded in 1982, the Swimwear Association of Florida produces and organizes SWIMSHOW, the longest running and most comprehensive annual swimwear trade show. Located at the Miami Beach Convention Center, the event features over 2,500 lines, attracts thousands of attendees and is recognized as a global industry leader in trends, news and business transactions. For more information, please visit www.swimshow.com


See Envy Menswear at ILS

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ILS-Halloween Apr2016 AD_web

Male Power continues to stretch the boundaries of intimate apparel with two new products that are sure to excite customers.
Brass Buckle is a selection of very sleek, ultra cool undergarments made from Cire to capture the always popular leather look. But Male Power makes the hot even hotter by adding a cut out window to show just enough skin, and a sliding brass buckle accent.
Three scintillating styles are available. The Mini Short has high cut legs and a low rise waist. Moonshine Jock offers a low cut waist and open rear. The Thong presents a low cut waist and one inch t-back. All of the garments contain plush elastic trim, a natural pouch, and a front hip cutout window to show just the right amount of skin.
malepower92615 Honey Comb is a sweet-looking line of underwear that features a stretch black mesh underlay with a honeycomb pattern overlay containing just a hint of sheerness. It is topped off with a wide waistband bearing a boldly printed Male Power logo, to be worn with pride. Decorative stitching highlights the contour pouch, which is every bit as comfortable as it looks.
Choose from four different styles: the Mini Pouch Short with low rise waist and high cut legs; the Jock, with low rise waist and plush elastic leg bands; the Lo Rise Thong with low rise waist and one inch thong back; and the Lo Rise Bikini with low rise waist and full coverage back. Honey Comb – available in either black on white or black on blue – will have customers buzzing with excitement.
When you wear Male Power, you’re a winner no matter what team you play for.
These and other very hot fashions can be seen in the company’s sizzling Summer Supplement at www.malepower.com


CalExotics is All Man with COLT

CalExotics, the world’s most trusted name in pleasure products and COLT, the leader in all-male erotica team up to bring you new COLT GEAR. These all-male products are intensely powerful and feature the iconic red and black designs.

“COLT is an incredibly popular licensed brand for us. Specially tailored for the gay men’s market with premium products, our newest additions are big and bold, just like COLT, and consumer like it that way,” says Founder and CEO of CalExotics, Susan Colvin.


New is the Mighty Mouth. This vibrating pleasure stroker offers deep throat action from a noduled chamber that feels just like the real thing. It is versatile with an impressive 30 functions of vibration and a totally waterproof design. As an added bonus, the Mighty Mouth can be used with or without the suction cup swivel mount that’s included, unlike many other masturbators.

This season COLT also adds high quality silicone toys to its lineup, the XXL Pumper Plug and Silicone Super Rings. The popular inflatable plugs from COLT just got supersized and are now available as the XXL Pumper Plug. It’s made of silicone that inflates evenly, features a suction cup base, EZ-squeeze bulb and quick air release valve for superior play. Unlike anything on the market, the Silicone Super Rings are soft, stretchy, come in two sizes and are available in red or black.

New cleaning systems from COLT offer two incredible ways to stay fresh and clean. Vibro Cleanse is an oversized, superior cleaning system with a removable stimulator offering 10 functions of vibration, pulsation and escalation for an added bit of enjoyment. The curved beaded nozzle offers comfort and reach, and is removable for easy cleaning. Want more? COLT Master Cleanse offers a syringe-style hygienic cleaning system for more intense action. The tip is soft, pliable and can be removed for easy cleaning. Both systems can be filled with any liquid.

All-new powered and flexible anal probes by COLT offer intense stimulation with 10 functions and the size and girth to satisfy any thrill seeking man. The Ramrod and Flexer are generously sized, tapered and textured silicone probes. The unique feature of these probes is the flexible tip that can be bent to hold any position.

Jackie White, Vice President of CalExotics, says, “I love the Ramrod and Flexer. They are super powerful but the really cool part is they flex and stay in place. I haven’t seen a probe this large with this feature on the market. COLT fans are going to love it!”

All new COLT items are in stock and ready to ship. Contact a CalExotics representative today to place your order. Find product images, videos and more at CalExotics.com.


CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world.


Since 1967 COLT Studio Group and its wide range of products has always been true to its brand and reputation as “The Most Trusted Name in Erotic Products.” As a result, the arrow-straight styling, high-end production levels and die-hard attention to quality have few conventions by which to date it. One word says it all… COLT!