CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

——————————–

CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

tialynad080114

AT MALE POWER, EVERYTHING NEW IS NEW AGAIN

ILS_web_Mcpete Sez
Male Power continues to change with the times, in order to serve a constantly evolving customer base with increasingly sophisticated tastes. “Our clientele demands a large election of merchandise, the latest trends in apparel, and a very broad array of options,” according to company president Jeffrey Baker. In order to deliver that, the company has refashioned itself many times over, and the latest makeover is the most ambitious in Male Power’s history.
It began late last year with a physical move to new and expansive headquarters in  Hauppauge, New York. The current company offices and warehouse allow for increasing productivity and creativity, greater storage capacity, faster shipping and improved customer service.  The company’s dramatic growth can continue apace in their new home. malepower

The latest Male Power catalog further underscores the company’s complete dedication to becoming bigger and better. Previous catalogs utilized extensive studio photography. The newly released edition, however, was shot largely on location in sunny Los Angeles, in order to capture a fresh new look that better showcases Male Power’s latest, cutting edge fashions. The finest men’s undergarments made today are highlighted in stunning lifestyle images, elegantly and artfully captured by a world-class fashion photographer using top-of-the-line models.
The 2016 Male Power catalog is, in a word, huge. It contains every garment in the company’s massive product line, along with comprehensive information about fabrics, sizes and color options. Even the cover itself is a work of art, with its soft, velvet touch that symbolizes the delicacy and comfort of the materials used in every Male Power garment.
Male Power’s credo is constant innovation, as demonstrated by their new headquarters and Completely revamped catalog. “We have very ambitious plans for the future,” Baker assures, “and we invite our retailers to grow with us.” See for yourself at the company’s website:  www.malepower.com  1-800-447-4720

SOHMcPete

CalExotics is All Man with COLT

CalExotics, the world’s most trusted name in pleasure products and COLT, the leader in all-male erotica team up to bring you new COLT GEAR. These all-male products are intensely powerful and feature the iconic red and black designs.

“COLT is an incredibly popular licensed brand for us. Specially tailored for the gay men’s market with premium products, our newest additions are big and bold, just like COLT, and consumer like it that way,” says Founder and CEO of CalExotics, Susan Colvin.

ColtGear_logo

New is the Mighty Mouth. This vibrating pleasure stroker offers deep throat action from a noduled chamber that feels just like the real thing. It is versatile with an impressive 30 functions of vibration and a totally waterproof design. As an added bonus, the Mighty Mouth can be used with or without the suction cup swivel mount that’s included, unlike many other masturbators.

This season COLT also adds high quality silicone toys to its lineup, the XXL Pumper Plug and Silicone Super Rings. The popular inflatable plugs from COLT just got supersized and are now available as the XXL Pumper Plug. It’s made of silicone that inflates evenly, features a suction cup base, EZ-squeeze bulb and quick air release valve for superior play. Unlike anything on the market, the Silicone Super Rings are soft, stretchy, come in two sizes and are available in red or black.

New cleaning systems from COLT offer two incredible ways to stay fresh and clean. Vibro Cleanse is an oversized, superior cleaning system with a removable stimulator offering 10 functions of vibration, pulsation and escalation for an added bit of enjoyment. The curved beaded nozzle offers comfort and reach, and is removable for easy cleaning. Want more? COLT Master Cleanse offers a syringe-style hygienic cleaning system for more intense action. The tip is soft, pliable and can be removed for easy cleaning. Both systems can be filled with any liquid.

All-new powered and flexible anal probes by COLT offer intense stimulation with 10 functions and the size and girth to satisfy any thrill seeking man. The Ramrod and Flexer are generously sized, tapered and textured silicone probes. The unique feature of these probes is the flexible tip that can be bent to hold any position.

Jackie White, Vice President of CalExotics, says, “I love the Ramrod and Flexer. They are super powerful but the really cool part is they flex and stay in place. I haven’t seen a probe this large with this feature on the market. COLT fans are going to love it!”

All new COLT items are in stock and ready to ship. Contact a CalExotics representative today to place your order. Find product images, videos and more at CalExotics.com.

ABOUT CALEXOTICS

CalExotics, formerly known as California Exotic Novelties, is the world’s leading manufacturer of pleasure products. Since 1994, the company has been at the forefront of research and development of products to enhance the intimate experiences of women, men and couples. With an extensive array of pleasure products in every category, CalExotics services the needs of intimate products retailers worldwide through its network of manufacturing and distribution facilities. Its products are available online and from retailers throughout the world.

ABOUT COLT

Since 1967 COLT Studio Group and its wide range of products has always been true to its brand and reputation as “The Most Trusted Name in Erotic Products.” As a result, the arrow-straight styling, high-end production levels and die-hard attention to quality have few conventions by which to date it. One word says it all… COLT!

Blackspade- A Touch of Paradise


The Life Style Brand- That’s what Blackspade offers American retailers and consumers. With a long, successful history in Europe of selling in 18 countries with 11 distributors and 7 major retail chains. It’s all about natural fibers and technology merged together
for fit and comfort with tagless men’s and women’s underwear and thermals for the entire family.
Adam and Eve used the black fig tree’s leave when they needed it. The leaves which are the essence of silk grown in the same environment where the best cotton in the world is grown.

Guess where this paradise is now? It is where Blackspade was born; Smirna in the Asia Minor. Where best black fig and cotton is raised and where Adam and Eve placed a Black Fig Leave to cover their Souls. It is only an hour from Ephesus with an ancient biblical history and where Blackspade’s first underwear was born.

The Product
The resources are in nature. Whether it is cotton, silk, micro modal or others, all you need is science thru inspiration to meet the wants and needs of women and men wanting comfort and fit to feel special and confident when they cover their soul and body.
Their perfect combination of fibers that Mother Nature provided, together with the use of the best technology in assembling parts of underwear, coupled with a sincere service thru
love, Blackspade is offered to the world.

Whether it is the microfiber in their panties, silk blends in their camisole or cashmere in their thermal, it is what your soul and body will be happy with.
Blending both the history of the origin of the fabric and the science of producing products that feel as if they would melt in your hands and fit like no other. The Blackspade brand was then born and is a major producer, supplier and retailer in Europe.
Blackspade is now taking that success to the U.S.A. where they know the American consumer will appreciate their history of fit, fabric,
feel and comfort of their products and the value of the BlackSpade brand as we do.
Website- en.Blackspade.com
Contact info- Aydin@Blackspade.com  

via McPete Sez Newsletter.