Womanizer Group Drives Expansion in U.S., Asia with New Partnership, Product Development

Womanizer Group, developer of the Womanizer line of adult pleasure products, announces its partnership with a group of private investors in order to expand its reach into North America and Asia.

Dr. Richard Lenz, Managing Partner at Rigeto Unternehmerkapital GmbH, is representing the team of investors, consisting of entrepreneurs and family offices, which is set to launch the Womanizer Group to the next level of the company’s evolution.

“We are delighted to accompany the long-term development of Womanizer Group and support their international expansion and innovation-based product portfolio extensions as key strategic pillars for future growth,” said Dr. Lenz.

womanizer“With the support of our new partner, we are able to accelerate the international expansion of the Womanizer, create additional capacity for new product development and drive growth in Asia and North America,” said Womanizer Group founder Michael Lenke. “We are particularly focused on increasing further distribution channels and rolling out new, exciting product innovations.”

Womanizer products use patented PleasureAir Technology for touchless clitoral stimulation, and unlike a vibrator, delivers stimulating air pressure waves to generate orgasms in as little as 60 seconds. *

PleasureAir’s proprietary technology has enabled the Womanizer Group to emerge as a global leader in erotic toy innovation since its inception in 2013.

The Womanizer brand of women’s lifestyle products are available at www.womanizer.com, Amazon.com and through a wide network of leading retailers, such as Good Vibrations and Babeland.

About Womanizer

The Womanizer Group (www.womanizer.com) developed the patented Pleasure Air Technologie®, a touchless stimulation of the clitoris by pulsating air pressure waves. This allows the clitoris to be stimulated without direct contact, which creates a novel pleasure experience without desensitizing the clitoris. The results are incredibly fast and effortless, often multiple orgasms.

The company has sites in Metten, Germany and San Francisco, USA, and was founded in 2013 by Michael Lenke, Brigitte Lenke and Johannes Goßler.

*Based on a sampling size of 200 women, 50% of women orgasm in 60 seconds or less, 80% orgasm between 2-3 minutes, and three-fourths experienced multiple orgasms.

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CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

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CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

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The Curves Have It: Curvy Kate Launches Star in a Bra North America


                    by Samantha Hutchens

Since Curvy Kate’s birth in 2009 the brand has been an advocate for the fuller figure, using real women to model their lingerie through their Star in a Bra competition. With seven successful runs in the United Kingdom, Australia and United States of America, Curvy Kate once again brings their competition across the pond to the United States and Canada in search of a new figure.
Armed with a passion for curves and gorgeous lingerie, Curvy Kate takes aim at modern concepts of beauty and industry standards. By using naturally curvy models, they believe they can better relate to their target audience and prove to the world how gorgeous the curvy figure looks in lingerie. The competition promotes body acceptance and healthy figures, which many believe are lacking in the fashion industry. 

Winners of Star in a Bra have the opportunity to sign a twelve month modeling contract with Curvy Kate in addition to a year’s worth of the brand’s lingerie. Being the face of the brand is more than just product shoots. It also includes traveling to trade shows and attending brand-sponsored events. 
Star in a Bra will open on September 3rd and will remain open until October 3rd. Entrants must be at least 18 years of age, live in the USA or Canada, have natural breasts, wear at least a D cup and not hold a modeling contract with any other company. There are no height or weight requirements or restrictions allowing women who would normally be rejected in other fashion avenues to compete for the title of Curvy Kate. To participate in Star in a Bra, women will need to “like” Curvy Kate on Facebook and enter several photos of themselves in lingerie or swimwear as well as an essay explaining why they would make a great Curvy Kate. 
Contestants will then be narrowed down to 20 by the Curvy Kate team and interviewed. Votes from Curvy Kate fans from the October 9th to October 22nd will narrow the race down to 5 women who will then be treated to a professional makeover and photo shoot. The public will then be asked to vote again from November 12th to November 19th and a winner will be announced on November 21, 2013. 
Producing lingerie in over 96 sizes with cups in D-K, Curvy Kate designs fun, fashion-forward bras, panties and swimwear for the full-bust crowd. Expert engineering ensures a perfect fit and great support, even in larger cup sizes. Their bras are bright and colorful and offer a greater variety than what is commonly seen in over-D bras. Bras retail for $65 to $75.
For more information visit CurvyKate.com or StarinaBra.com

The Curves Have It brings you the latest news and reviewsfrom full-figure lingerie brands and is written by Samantha Hutchens, who maintains a blog by the same name. Samantha is a self-proclaimed “Over G girl in a DD world” and is a promoter of p’roper bra fitting and the fuller figure. She hails from Kentucky, USA and can usually be found eating biscuits and gravy or derby pie on her front porch.  thecurveshaveit@gmail.com  

via McPete Sez Newsletter.