Womanizer Group Drives Expansion in U.S., Asia with New Partnership, Product Development

Womanizer Group, developer of the Womanizer line of adult pleasure products, announces its partnership with a group of private investors in order to expand its reach into North America and Asia.

Dr. Richard Lenz, Managing Partner at Rigeto Unternehmerkapital GmbH, is representing the team of investors, consisting of entrepreneurs and family offices, which is set to launch the Womanizer Group to the next level of the company’s evolution.

“We are delighted to accompany the long-term development of Womanizer Group and support their international expansion and innovation-based product portfolio extensions as key strategic pillars for future growth,” said Dr. Lenz.

womanizer“With the support of our new partner, we are able to accelerate the international expansion of the Womanizer, create additional capacity for new product development and drive growth in Asia and North America,” said Womanizer Group founder Michael Lenke. “We are particularly focused on increasing further distribution channels and rolling out new, exciting product innovations.”

Womanizer products use patented PleasureAir Technology for touchless clitoral stimulation, and unlike a vibrator, delivers stimulating air pressure waves to generate orgasms in as little as 60 seconds. *

PleasureAir’s proprietary technology has enabled the Womanizer Group to emerge as a global leader in erotic toy innovation since its inception in 2013.

The Womanizer brand of women’s lifestyle products are available at www.womanizer.com, Amazon.com and through a wide network of leading retailers, such as Good Vibrations and Babeland.

About Womanizer

The Womanizer Group (www.womanizer.com) developed the patented Pleasure Air Technologie®, a touchless stimulation of the clitoris by pulsating air pressure waves. This allows the clitoris to be stimulated without direct contact, which creates a novel pleasure experience without desensitizing the clitoris. The results are incredibly fast and effortless, often multiple orgasms.

The company has sites in Metten, Germany and San Francisco, USA, and was founded in 2013 by Michael Lenke, Brigitte Lenke and Johannes Goßler.

*Based on a sampling size of 200 women, 50% of women orgasm in 60 seconds or less, 80% orgasm between 2-3 minutes, and three-fourths experienced multiple orgasms.

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Eldorado Launching Elevate U E-Learning Series

Distributor has partnered with The CSPH to offer an online sexual health certification series. 

Eldorado Trading Company, one of the largest distributors of adult pleasure products and lingerie, has partnered with Rhode Island-based sexuality training and education non-profit, The Center for Sexual Pleasure and Health (CSPH), to bring Eldorado customers Elevate U.

After hearing the different types of questions retailers were asking the attending sexual health educators at Eldorado’s in-house events, it became evident that there are issues that traditional product education does not address. The common theme is the lack of sexual health resources in communities and therefore an increasing number of customers turning to their local adult store to answer their questions. After considering these challenges retailers are facing and seeing what educational programs are currently available in the industry, Eldorado saw the opportunity for a comprehensive sexual health education program for its customers and after a year of content development, Elevate U was born.

Eldorado Logo_stacked_GoldBlackCYMK “Elevate U is intended to empower Eldorado’s retailers with accurate sexual health information so they can confidently and correctly answer sexual health related questions.” said Allison Travers, Eldorado Director of Marketing. “With this knowledge, retailers can offer customers an excellent in-store experience in order to create repeat business, become a trusted community resource and have a competitive advantage.” Travers continued, “We are dedicating Elevate U in memory of our founder and CEO, Larry Garland, to commemorate his longtime passion and commitment to sexual health and wellness education that was always at the forefront of his mission.”

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Elevate U is a 16-lesson e-learning series that covers a variety of sexual health topics that goes beyond product focus designed to give stores and store clerks the tools and knowledge they need to become a community sexual resource.

Each video-based lesson is 20 – 30 minutes long and followed by a quiz. Once all 16 lessons and evaluations are passed, The CSPH will certify participants as a Community Sexual Health Resource.

Elevate U is available to active Eldorado customers as an added value to working with Eldorado and is launching with the first four lessons in the series at the beginning of 2017 with subsequent lessons to be released throughout the year.

For more information about Elevate U and to get started, visit www.eldorado.net/ElevateU or email ElevateU@eldorado.net. To learn more about The CSPH, please visit www.thecsph.org.

About Eldorado

An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of providing all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado – an industry leader with legendary prowess. For more information please call 800.525.0848, email sales@eldorado.net or visit www.eldorado.net.

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Innovation Awarded

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CalExotics, the world’s most trusted name in pleasure products, received the Sign Magazine Best New Sex Toy Award for its most innovative creation, Luxe. The award was present to CalExotics during the erofame event. Susan Colvin, CalExotics Founder, and CEO accepted the award at the company’s stand.

calexotics img_7555 luxeCalExotics has been the leader in innovation for over 20 years, with designs and technology that push the envelope. Some of the most notable innovations include waterproof designs, solar powered motors, and remote controlled products. The touch-sensitive innovation behind Luxe is especially noteworthy and has been a staple at CalExotics for years. “Our goal, from the beginning, has been to bring the most innovative products to market. With Luxe, I feel we’ve taken that to the next level. Thank you to Sign Magazine and our customers for this recognition, we truly appreciate it,” says Colvin.

Luxe, with its two touch sensors, gives the user complete and total control over their pleasure. The variable function motor allows the speed of penetration to control the journey; the deeper the thrust, the stronger the vibration. The motors also feature ten functions for even more range. The innovation doesn’t stop there. Luxe is extremely versatile, offering a variety of uses including the ability to attach to any flat surface and use with a harness. Luxe is also 100% waterproof, made of premium silicone and USB rechargeable.

Jackie White, Executive Vice President of CalExotics, says, “Since its launch earlier this year Luxe has become an instant success. We’ve even added to the collection to help meet customer demand.” Luxe is now available in vanilla and caramel, along with its original pink and purple.

For images, videos, product information and access to the CalExotics Institute course on Luxe, visit CalExotics.com. To see a full list of Sign Magazine award winners, visit sign-magazine.com.

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CalExotics Honored in Hanover

smallilsmovingadsmallCalExotics, the world’s most trusted name in pleasure products, was honored by EAN and eLine during the 2016 eroFame show. CalExotics was presented with the Best Sexual Wellness Product Line Award for Inspire, and the company’s Founder and CEO, Susan Colvin, was presented with the Business Woman of the Year award.

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This is the sixth consecutive year CalExotics Founder and CEO has received the Business Woman of the year award. “It is a privilege to be recognized and truly humbling to receive this award for the sixth time. Thank you to everyone who has helped me throughout my career, I wouldn’t be here without all of you,” says Susan Colvin, Founder, and CEO of CalExotics. Colvin has been in the industry over 30 years and was the first women to own a novelty company. Her determination, savvy business skills, and positive attitude have secured her place as the top business woman in this field.
calex_logo-pinkSince its inception, CalExotics has put an emphasis on sexual health and wellness. This effort has been furthered by the creation of Inspire. Inspire is a line of sexual health and wellness products designed at improving the lives of women, while also supporting the nonprofit organization Living Beyond Breast Cancer (LBBC). LBBC provides programs and services to people whose lives have been impacted by breast cancer and has been in partnership with CalExotics for over ten years. “Inspire truly is the best sexual wellness line. Its products were created with sexual health in mind, and 5% of the net proceeds help benefit this amazing cause. Thank you to everyone for your support,” says Jackie White, Executive Vice President of CalExotics.

calex_bestsexualwellnessproductline-inspire calex_businesswomanoftheyear calex_inspire-big The Erotix Awards recognize individuals and companies for their outstanding work and achievements in the adult Industry and are announced and presented during eroFame. Winners received the awards at their stands, and a full list of winners is displayed on-screen during the Oktoberfest event. For more information on CalExotics and Susan Colvin, visit CalExotics.com. For more information on the Erotix Awards, visit erofame.eu.
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