Beyoncé Wore LIVIAR During Pregnancy Announcement

 

LIVIAR, Start-up Luxury Lingerie Brand Made in the US, Featured in Beyonce’ Record-Breaking Instagram Pregnancy Announcement

It’s been quite a week at the start-up luxury lingerie brand, LIVIARA. Ever since America’s pop-culture queen, Beyoncé, wore the LIVIARA Powder Blue Dauphine panty in her record-breaking Instagram pregnancy announcement, the LIVIARA team has been happily fielding interviews, fulfilling orders and taking advantage of the unexpected and unimaginable exposure.

Being a part of the #1 Instagram post by Beyoncé herself has tripled LIVIARA’s sales in the past week, massively increased website traffic and catapulted the brand into the spotlight. CEO and Founder Kara Gatto was as surprised as anyone else. “We were ecstatic. We really had no idea that she was going to use one of our pieces,” Gatto said. “We couldn’t be more thankful and we feel really blessed that she made us part of her special announcement.”

wpe4The American-made luxury lingerie brand just launched last November and has hit the ground running. LIVIARA does everything – design, manufacturing, logistics and customer service – from their 3-story building in the heartland of the U.S.  Although it is anything but a typical manufacturing building. It much more closely resembles a vibrant state-of-the-art workshop with light filled open spaces, exposed hot pink ceilings and large elegant artwork. LIVIARA focuses on supporting the passions of their employees as they create their beautiful collection.

With a staff of 37 employees that currently includes 24 seamstresses, LIVIARA’s mission is to revolutionize luxury lingerie through empowerment, quality, and innovation.  LIVIARA understands that luxury begins with quality. Accordingly, each piece of LIVIARA lingerie is made from real silk, the finest lace, and 24-karat gold-plated accessories.

Impeccably designed and hand-crafted, LIVIARA’s lines are created in the spirit of the empowered woman who knows what she wants and how to achieve it. “It was exciting to see Beyoncé wearing one of our pieces because she embodies the spirit of female empowerment which is an integral part of our brand voice,” Gatto said. “She really fits the brand impeccably.” LIVARA believes in the empowerment of every individual to express all sides of one’s self in a culture of acceptance, creativity, and freedom of expression.

Similarly, Marie Antoinette, both the revered and the damned final queen of France, is the inspiration for the 2017 inaugural collection. Literally fit for royalty, LIVIARA’s initial two lines – Beloved and Condemned– captures the storyline of a beloved female gone rogue. Every year, LIVIARA will choose a different revolutionary woman to use as inspiration for their new collection. Each collection will focus on the dichotomy between the soft and romantic and the bold and rebellious.

About LIVIARA: Founder and CEO, Kara Gatto, launched LIVIARA in the spirit of the empowered woman who knows what she wants and how to achieve it. The entire collection is carefully hand-crafted in the United States at LIVIARA’s new state-of-the-art workshop. Initially launching as an e-commerce retailer, Gatto has already expanded distribution to luxury boutiques and plans to further distribution through retail partnerships, as well as avant-garde brick and mortar retail space in select cities in 2017.

LIVIARA is quickly becoming known for their use of high-end materials and unique way of creating powerful bondage style pieces. LIVIARA’s collection of exquisite bras, corsets, panties and garter sets feature the finest lace, indulgent silk, and gold-plated accents. Understanding that emboldened confidence demands a personal fit, LIVIARA intimates are currently available in sizes ranging from 32A-G, 34A-G, 36A-F, and 38A-DD and bottoms from XS-XL. LIVIARA will continue to expand their size range throughout 2017.

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Stephanie Berman to Pitch at Geek Girl Tech Con in Boston April 7

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 Inventor of The Semenette® & POPDildo™ Invited to Pitch to Investors at Mainstream Conference!

Stephanie Berman, creator of The Semenette® and POPDildo™, has been invited to participate in Geek Girl Tech Con’s “Sharkette Tank.” The event, held during the hands-on tech conference for women and men, lead by female instructors and speakers, allows invitees to seek investors in the vein of ABC’s “Shark Tank.”

Berman is one of twelve invitees to “Sharkette Tank,” and the only adult product invited to pitch. To view past pitches at GGTC, visit http://www.geekgirl.tv/tag/sharkette-tank-pitch-fest/.

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“It’s a huge honor to be invited to this incredible event, and I am thrilled at the opportunity,” says Berman. “I appreciate how open and receptive people are to my story and product, and will be making a presentation that’s not to be forgotten!”

Geek Girl Tech Conference, held in several cities across the country throughout the year, brings together hundreds of women and men to grow and sharpen their tech skills. With workshops, speakers, and seminars, GGTC is sponsored by numerous tech and marketing firms, including Microsoft, HubSpot, General Assembly, and more.

The 8th Annual Boston GGTC will be held April 7, 2016, at the Microsoft NERD (New England Research and Development) Center, 1 Memorial Drive #1, in Cambridge, Massachusetts. For more information, including speaker bios, schedule, and registration, visit http://boston.geekgirltechcon.com. The conference may also be followed on Twitter at https://twitter.com/geekgirltechcon and on Facebook at https://www.facebook.com/GeekGirlTechCon.

Berman recently introduced The Semenette®’s second iteration, POP by The Semenette® / POPDildo™ (http://POPDildo.com). A recent collaboration with German pleasure products manufacturer Fun Factory, POPDildo™ allows partners to mimic traditional intercourse through its proprietary inner tubing and pump system, complete with ejaculation – something that sets it apart from both traditional dildos and “party”-style ejaculating toys.

Adds Berman, “As a small business, I am always looking for investors to help me continue to grow my business and create new product lines. This event provides me with a keen opportunity to not only pitch to investors, but also get invaluable feedback, which I genuinely appreciate.”

Before attending GGTC, Berman will be exhibiting POPDildo™ at the International Lingerie Show in Las Vegas April 4 – 6, and will be taking meetings with retailers and distributors. To schedule an appointment, email Stephanie@TheSemenette.com, or stop by the Fun Factory and Entrenue booths on the ILS show floor.

Recipient of Techie.com’s Editor’s Choice Lightning Bolt Award for Emerging Technology, and industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year, both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free.

Media, distributors, and retailers interested in attending the International Lingerie Show may visit http://lingerieshowvegas.com/ or http://www.lvlingerieshow.com/Shows/Lingerie/index.cfm for more information.

News of Berman Innovations experienced its first viral wave soon after the launch of The Semenette® in early 2015, and media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, and serodiscordant communities. Global media outlets have also noted The Semenette’s impact on insemination options for couples trying to conceive outside of traditional IVF and “turkey baster” routes. Now, with POPDildo™, the product is available for use by a wider, more diverse range of communities, including pegging enthusiasts, kinksters and fetishists, and more.

POPDildo™ is available for purchase directly at http://POPDildo.com/#order-now; North American and international retail partners who carry POP are listed in the site’s FAQ section, which is updated regularly. Retailers and distributors interested in carrying POPDildo™ may email Stephanie@TheSemenette.com.

For more information, visit http://POPDildo.com.

About Berman Innovations, LLC: 

Berman Innovations is a woman-owned and operated LGBTQ-friendly company with a business model focused on form and function. An expert team of women drives the design, development, and creation of Berman Innovations’ product line, including its flagship product, The Semenette®. Berman Innovations understands both the adult industry and the family-planning market, tailoring its products with features its clients want and need. Berman Innovations has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery, so retailers always have available stock. Berman Innovations provides pleasure with outstanding customer service and products. For more information, visit http://TheSemenette.com and http://POPDildo.com; the company may also be followed on Twitter at https://twitter.com/thesemenette, on Facebook at https://www.facebook.com/thesemenette, and on YouTube at https://www.youtube.com/channel/UC1hfPyVJVLYnxsS4vOcRK1Q.

 

For Retail and Distribution Inquiries, Please Contact:  Stephanie@TheSemenette.com

 

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The Semenette® Featured in EAN

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Interview with Conception Innovator Stephanie Berman Showcased in 3-Page Spread in Premiere European B2B Publication!

The Semenette® is featured in a three-page interview in European B2B publication EAN this month. In the article, CEO Stephanie Berman discussed the story behind the innovative adult novelty product, manufacturing, and marketing, as well as plans for the future.

“There are many sex toys that offer several functions,” says EAN in the introduction to the interview. “Mostly, those functions concern the vibration modes, or maybe a product can be used as a vibrator and a remote at the same time. However, you will have to look much harder to find toys that help the woman using it get pregnant. Enter the Semenette.”

Semenette_EANInterview“I am honored that EAN reached out to feature the Semenette in their publication this month,” says Berman. “It’s a testament to how important the product is to this industry, and how the demand is not just in the US. I’m thrilled with the response for the product specifically from the European market, and am excited to continue to expand and partner with distributors and retailers globally.”

EAN is Europe’s premiere B2B publication for the erotic trade industry. Covering news from novelty, lingerie, and sexual health sectors, EAN is also the official media partner for the eroFame show. Attendees to the Hannover, Germany show last week were able to pick up a print copy of the issue containing Berman’s interview.

To read the complete EAN interview online, visit http://www.ean-online.com/ebooks/EAN_10_2015.pdf and scroll to pages 158-160.

News of The Semenette experienced its first viral wave soon after its launch in early 2015, and media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM trans, and serodiscordant communities. US media outlets, including Cosmopolitan, Refinery29, Daily Dot, and Women’s Health, as well as dozens of international media outlets, have noted The Semenette’s impact on insemination options for couples trying to conceive outside of traditional IVF and “turkey baster” routes. Berman also appeared on a panel discussion on Huffington Post Live, to share the story behind The Semenette.

The Semenette®, a novelty intimacy product, allows partners to mimic traditional intercourse through its proprietary inner tubing and pump system, re-creating the ejaculation process in the privacy of their own home. Berman herself is the first of The Semenette®’s many success stories. Recipient of Techie.com’s Editor’s Choice Lightning Bolt Award for Emerging Technology, and industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year, The Semenette® is made of premium medical-grade silicone, and is non-toxic and phthalate-free.

For more information, visit http://TheSemenette.com.

About Berman Innovations, LLC:
Berman Innovations is a woman-owned and operated LGBTQ-friendly company with a business model focused on form and function. An expert team of women drives the design, development, and creation of Berman Innovations’ product line, including its flagship product, The Semenette®. Berman Innovations understands both the adult industry and the family-planning market, tailoring its products with features its clients want and need. Berman Innovations has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery, so retailers always have available stock. Berman Innovations provides pleasure with outstanding customer service and products. For more information, visit http://TheSemenette.com.

Berman Innovations, LLC Social Media Links:
YouTube: https://www.youtube.com/channel/UC1hfPyVJVLYnxsS4vOcRK1Q
Google+: https://plus.google.com/+StephanieBermanSemenette
Facebook: https://www.facebook.com/thesemenette
Twitter: https://twitter.com/thesemenette

 

For Retail and Distribution Inquiries, Please Contact:
Stephanie@TheSemenette.com

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Etegrity Plus Team Attends American Society of Reproductive Medicine Conference

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Doctor Responsible for Endometriosis Biomarker Discovery to Lead Seminar; Team to Exhibit & Answer Questions at Booth #325!

Innovative Reproductive Solutions, the leader in providing cutting-edge diagnostic tests for women’s reproductive health, will exhibit at the annual American Society of Reproductive Medicine Conference (http://www.asrmannualmeeting.org) October 17 – 21. Held at the Baltimore Convention Center, the ASRM Conference brings over 200 exhibitors from 23 countries to discuss the latest research on reproductive innovations and network with colleagues in the field.

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“I have been fortunate enough to attend the ASRM Conference for the last 25 years,” says Ellen Berman, Vice President of Innovative Reproductive Solutions. “It is our biggest show of the year, and I am especially thrilled to show attendees the Etegrity Plus test. This is a great opportunity and platform to show this new technology, and we look forward to connecting with our existing and new customers.”

Etegrity Plus is the first test for endometriosis with high sensitivity and specificity, especially useful in women with unexplained IVF failure or infertility. Validation studies have found a high concordance between this test and the findings of endometriosis or hydrosalpinges (blocked tubes). Etegrity Plus combines the known biomarker Beta-3 integrin, with a newly discovered biomarker, BCL6.

Endometriosis, one of the top 3 causes of infertility and affecting approximately 176 million women worldwide, is a painful, chronic disease
that occurs when tissue similar to that which lines the uterus is found outside the uterus. The resulting inflammation can cause pain, infertility, scar tissue formation, adhesions, and more. More than 6 million people in the United States are affected by infertility; it is estimated 15-30% of women undergoing infertility evaluation have no cause identified. Evidence suggests up to 80% of women with unexplained infertility have implantation defects, much of which is caused by endometriosis.

The team behind Etegrity Plus (http://www.etegrityplus.com) will meet with media, as well as medical professionals, at Booth #325 in Swing Hall to answer questions and provide additional information about the groundbreaking test. The team will be sharing the booth with parent company Sepal Reproductive International.

In addition to the Etegrity Plus team exhibiting at ASRM, Dr Bruce Lessey, responsible for discovering the BCL6 gene repressive biomarker, will be speaking on three separate panels during the Conference. A recipient of the 2014 ASRM Star Award for dedicating hours of time and service to shape ASRM into the leading Society for reproductive medicine, Dr Lessey’s schedule is as follows:

Monday, October 19
Noon (12pm)
ORAL ABSTRACT SESSION O-16: Granulocyte-Macrophage Colony-Stimulating Factor is Cycle-Regulate in Human Endometrium & Dysregulated in Women with Endometriosis
Location: Baltimore Convention Center, Room 338

1:15pm – 2:15pm
INTERACTIVE SESSION: Endometriosis in the Infertile Patient
Location: Baltimore Convention Center, Room 310

Tuesday, October 20
11:15am
Abstract Moderator, ORAL ABSTRACT SESSION O-175: Exome Sequencing of Women with Surgically Confirmed Endometriosis Identifies New Candidate Genes
Location: Baltimore Convention Center, Rooms 327-329

To undergo the Etegrity Plus test, a physician will ask their patient to determine when she is ovulating, by using a commercially available ovulation detection test administered at home. The physician will then collect a sample of the uterine lining 7 to 11 days after the ovulation test is positive. The sample is then sent to Pathology Consultants, the only licensed lab for the Etegrity Plus test. Patients may also order the kit from Etegrity Plus, and take it to their physician to process.

Patients are encouraged to contact their doctor to request the Etegrity Plus test. Physicians interested in providing the Etegrity Plus test are invited to contact Ellen.etegrityplus@gmail.com.

For more information, visit www.etegrityplus.com.

About Innovative Reproductive Solutions / Etegrity Plus:
Innovative Reproductive Solutions is a distinguished leader in the design, discovery, and marketing of innovative medical products, committed to bringing customers the latest advances in diagnostic testing devices to promote the health and wellbeing of women. Innovative Reproductive Solutions is a privately held, women-owned company based in Boston, Massachusetts. With over 20 years of experience in the women’s reproductive health industry, IRS continues to expand its product line and reinforce its commitment to becoming a leader in women’s healthcare by bringing the most advanced technologies and devices to the medical industry. Innovative Reproductive Solutions is the exclusive retailer of the E-tegrity test and the Etegrity Plus test. For more information, visit http://EtegrityPlus.com.

Etegrity Plus Social Media Links:
Facebook: https://www.facebook.com/EtegrityPlus
Twitter: https://twitter.com/EtegrityPlus

About the American Society of Reproductive Medicine:
ASRM is a multidisciplinary organization dedicated to the advancement of the science and practice of reproductive medicine. The Society accomplishes its mission through the pursuit of excellence in education and research and through advocacy on behalf of patients, physicians, and affiliated health care providers. The Society is committed to facilitating and sponsoring educational activities for the lay public and continuing medical education activities for professionals who are engaged in the practice of and research in reproductive medicine. In May 2014, the ASRM joined into official relations with the World Health Organization (WHO) as a Non-Governmental Organization (NGO). For more information, visit https://www.asrm.org and http://www.asrmannualmeeting.org.

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