European Leader in Adult Pleasure Products to Debut XPANDER Prostate Stimulator, COSMOPOLITAN Signature & Other New Products in Hannover, Germany!
JOYDIVISION’s North American and German divisions will exhibit at eroFame in Hannover, Germany, October 7-9. Besides presenting its current and well-known bestsellers, such as AQUAglide, BIOglide, and Soft-Tampons, JOYDIVISION will also be showcasing a variety of brand new products.
Among the company’s new product releases, the XPANDER series (http://XPANDER.com) is already garnering massive interest by retailers, as a one-of-a-kind, new generation of prostate stimulators. The innovative product concept allows for a unique sexual experience.
“We did not simply extend the series of our successful prostate stimulators, Booster and Booster Pro, but we have constructed a completely new kind of stimulator,” says JOYDIVISION CEO Oliver Redschlag. “By developing XPANDER, we have managed to solve the lack of innovation in prostate stimulators currently offered in the market, and have developed an entirely new technology.”
Continues Redschlag, “With XPANDER, retailers will win new customers in the growing segment of Male Toys. The fact that it is manufactured in Germany should make our product even more compelling. We invite all our partners to stop by our booth to see XPANDER and how it revolutionizes prostate stimulation.”
JOYDIVISION USA’s Executive VP, Bianca Kuennecke, and Senior VP of Sales and Marketing, Marcus West, will also be at eroFame to meet with international partners, both established and new. In addition to presenting the JOYDIVISION catalog of products, the JOYDIVISION team will launch multiple new retail planograms and marketing programs to assist their distributor and retail partners’ efforts.
“We are continuously working to build and develop tools to help our partners expand our brand presence, and assist with consumer sell-through,” says West. “JOYDIVISION is committed to cutting-edge market tools, which grow our businesses collectively. We are looking forward to rolling these new tools out over the Holiday season.”
Attendees who stop by the JOYDIVISION booth will also be in for a treat: with the upcoming collaboration with Cosmopolitan for a signature line of products, JOYDIVISION is looking forward to providing a sneak peak of the new branded line. Fully embraced as a creative partner, JOYDIVISION will be presenting toys and lubricants, as well as massage and beauty products, under the Cosmopolitan banner, intended to give the range dimensionality to meet a variety of consumer needs.
“Cosmopolitan empowers women to embrace their sexuality in a safe, fun, and healthy way,” says Kunnecke. “Now, there’s a high-quality, upscale line of products with the same mission.”
JOYDIVISION will be located at Booths 190 and 191 at eroFame. For those interested in booking an appointment with the JOYDIVISION team, please email Sales@myJOYDIVISION.com.
Held at the Hannover Fair and Expo Playgrounds October 7-9, eroFame is the essential international B2B trade show, free to all trade members in the erotic toy, fashion, pharmaceutical, movies, magazine, and consumables markets. The intention of eroFame is to offer a platform for erotic products outside the hardcore industry. While the three-day event has a clear focus on the economic interests of the participants, eroFame also represents an opportunity to establish new business relationships and expand personal and individual networks, including the “eroFame Oktoberfest“ and the coveted Erotix Awards. For more information on the convention, visit http://erofame.eu.
For more information on JOYDIVISION USA, visit http://myJOYDIVISION.com.
About JOYDIVISION USA:
Starting in 1994 with just an idea, a single item, and a garage as an office, JOYDIVISION now offers over 250 premium lifestyle products and holds several patents. A recipient of various international awards for outstanding quality and innovative design, and many loyal customers worldwide, JOYDIVISION’s ongoing mission to “color up your love life” is reflected through the ‘JOY’ approach in both by the company’s desire to create trend-setting products and to surround itself with dedicated people.
Headquartered in Hannover, Germany, JOYDIVISION celebrated its 20th Anniversary in 2014 as a leading brand in the European market for sexual wellness products. Along with distribution networks in over 60 countries, JOYDIVISION established a fully owned subsidiary in Atlanta, GA, in November 2013. JOYDIVISION USA now distributes its line of sensual body massage oils and candles, lubricants, state-of-the-art vibrators, to the North American market, as well as its widely acclaimed Joyballs Secret Kegel exercisers, voted Best Female Product in 2013.
All products are manufactured in Germany and live up to the highest quality standards in the industry. For more information, visit http://myJOYDIVISION.com.
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