CURVE celebrates 10 years by building on innovations, hosting a gala dinner, and diving into a more phygital era

2017 is an exceptional year for the Eurovet Americas/CURVE shows at it marks the 10th anniversary of the company’s creation; to celebrate, CURVE looks back, reminiscing on the successful past ten years, but most importantly turns its eyes forward, pioneering new technologies to help pave the way to a new digitally focused world.  Throughout the past decade, the CURVE shows have evolved and modernized with new advancements and a concentration on investments to create new business opportunities as well as an optimal phygital (digital + physical) environment.  Akin to previous seasons, 2017 will be host to many innovative developments technologically, digitally, and tangibly. Eurovet Americas, producer of the CURVENEWYORK and CURVELASVEGAS shows, is committed to providing streamlined processes and complimenting the show atmosphere with added-value events and exhibits to aid attendees in what they do best: conducting business.

CURVELASVEGAS opens the show season at PROJECT WOMENS

The season commences with CURVELASVEGAS on February 21, 22, and 23, taking place at the heart of PROJECT WOMENS at the Mandalay Bay Convention Center.  This new location was introduced in August 2016 and was met with extremely positive reviews due to the energetic show atmosphere as well as the proximity of contemporary ready-to-wear brands and well-thought-out product positioning.   The setting aided in connecting and facilitating brands and retailers to build stronger relationships, discover new trends, develop the cross-over between product categories and conduct business in a convenient, high-fashion oriented and time-efficient environment.

At CURVELASVEGAS, buyers will have the chance to meet with a strong collection of intimate apparel brands with the likes of Ajour, Anita, b.tempt’d, Bedhead Pajamas, Cake Lingerie, Chantelle, commando, Cosabella, Eshma Mardini, Leonisa, Lou, Huit, In Gear Swimwear, Jolidon, Maison Lejaby, Miraclesuit Shapewear, Montelle Intimates, Munki Munki, NuBra, Rosa Faia, Sauvage, Silk & Soul, and Wacoal, among others.

CURVENEWYORK focuses on seamless processes

The positive attitude will return to the east coast for CURVENEWYORK, which begins on Monday, February 27 (instead of the usual Sunday start) at the Javits Center.  This extra day gives exhibitors who attended CURVELASVEGAS an extra day for cross-continental traveling with their new collection, as well as to reset and prepare for New York.  This will also align with the other ready-to-wear and accessories shows that are taking place during the same dates at the Javits Center.  CURVENEWYORK will continue until Wednesday, March 1.

Attendees who would like to visit CURVENEWYORK as well as the other simultaneously occurring shows at the Javits Center will now be able to easily move in between the shows thanks to a co-badging partnership with UBM- our partner on the west coast.  This streamlined development will permit all attendees who have a CURVENEWYORK badge to visit other shows without having to re-register, and vice versa, allowing for a higher level of convenience and free flowing atmosphere for buyers and press.

Lead Retrieval Service

New for the upcoming season is the Lead Retrieval Service, an innovative and easy-to-use technological added value in New York.  The service, available on the CURVENEWYORK mobile app, will allow all exhibitors to scan the badges of attendees who enter their booth directly on their smartphone.  The digital business profile of the individual will be instantaneously uploaded and qualified in real time, able to be referenced immediately as well as after the show to ease the follow-up process.

A charity dinner to celebrate CURVE participants and attendees

To celebrate the 10 Years of the CURVE shows, a unique exhibition will be hosted at CURVENEWYORK showcasing the iconic styles throughout the years of featured honored brands.  There will also be a charity Gala dinner in the evening following the first day of the show, February 27, with 250 individuals attending.  The dinner will be located at the Tribeca Rooftop, a gorgeous event penthouse in the heart of downtown Manhattan providing breathtaking views of historical TriBeCa.  Here, there will be 20 guests of honor gathered into 10 unexpected couples to highlight how ubiquitous matchmaking is in the CURVE mission (matching lingerie and swim, brands and retailers, the east and west coast, etc). 100% of the proceeds from the Gala will be given to breast cancer research, of which the partner is yet to be announced.

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CURVE is the only show in North America solely dedicated to Intimate Apparel, Swimwear, and Men’s Underwear. The CURVE shows will be presenting the collections of over 350 brands at CURVELASVEGAS Feb. 21-23, 2017 at the Mandalay Bay Convention Center, and CURVENEWYORK Feb. 27-March 1, 2017 at the Javits Center North.   The CURVE shows are produced by EUROVET AMERICAS, a EUROVET company.

EUROVET is the undisputed world leader for lingerie and swimwear, with international events in Paris, New York, Shanghai, Hong Kong, Las Vegas, Cannes, and Moscow. It is also the French reference for sports textiles and equipment trade shows.

Stay Ahead of the Curve with Twitter @curvexpo, Facebook.com/curvexpo and Instagram @curvexpo #curveny #curvenv to follow the show live and to share your experiences! For more information, please visit our website www.eurovetamericas.com

For any questions please contact us at:

Eurovet Americas/CURVE, 475 Park Avenue South, 6th Floor – New York, NY 10016

Tel: 212.993.8585 | Fax: 646.607.9065 | E-mail: info@curvexpo.com

Sales : Laurie Delpino | laurie@curvexpo.com

Visiting : Meghan Murray Cox | meghan@curvexpo.com

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AT MALE POWER, EVERYTHING NEW IS NEW AGAIN

ILS_web_Mcpete Sez
Male Power continues to change with the times, in order to serve a constantly evolving customer base with increasingly sophisticated tastes. “Our clientele demands a large election of merchandise, the latest trends in apparel, and a very broad array of options,” according to company president Jeffrey Baker. In order to deliver that, the company has refashioned itself many times over, and the latest makeover is the most ambitious in Male Power’s history.
It began late last year with a physical move to new and expansive headquarters in  Hauppauge, New York. The current company offices and warehouse allow for increasing productivity and creativity, greater storage capacity, faster shipping and improved customer service.  The company’s dramatic growth can continue apace in their new home. malepower

The latest Male Power catalog further underscores the company’s complete dedication to becoming bigger and better. Previous catalogs utilized extensive studio photography. The newly released edition, however, was shot largely on location in sunny Los Angeles, in order to capture a fresh new look that better showcases Male Power’s latest, cutting edge fashions. The finest men’s undergarments made today are highlighted in stunning lifestyle images, elegantly and artfully captured by a world-class fashion photographer using top-of-the-line models.
The 2016 Male Power catalog is, in a word, huge. It contains every garment in the company’s massive product line, along with comprehensive information about fabrics, sizes and color options. Even the cover itself is a work of art, with its soft, velvet touch that symbolizes the delicacy and comfort of the materials used in every Male Power garment.
Male Power’s credo is constant innovation, as demonstrated by their new headquarters and Completely revamped catalog. “We have very ambitious plans for the future,” Baker assures, “and we invite our retailers to grow with us.” See for yourself at the company’s website:  www.malepower.com  1-800-447-4720

SOHMcPete

See Envy Menswear at ILS

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envy

Negative Underwear’s Girls I Know Campaign

ILS-Halloween Apr2016 AD_webGIRLS

We come in all shapes, curves, sizes, styles.

Not one the same – but certainly a shared semblance.

negativegirlsNegative x Girls I Know is a collaboration that celebrates women.

In a category that tends to promote one way, we aim to show many – to redefine what it means to feel feminine and sexy in your own skin, in your own way. Because as girls, we support other girls (and the girls, too).

Go to http://negativeunderwear.com/pages/supportthegirls for more information

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