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Dollhouse Bettie Launches Wholesale Division
Dollhouse Bettie, the well known SanFrancisco retailer of authentic vintage, pinup and vintage inspired lingerie will debut their line of original designs at the upcoming Curvexpo trade show, at Javits Convention Center in New York, February 2325, 2014.
Previously, Dollhouse Bettie original designs were only available in their HaightAshburyboutique, or via their online website at
Now, customers everywhere will be able to see, touch and try on these lacy confections in boutiques around the world.
Dollhouse Bettie draws inspiration from their vast archive of authentic vintage lingerie and foundations, bringing the elements of timeless glamour and retro sex appeal to their line.
Dollhouse Bettie designs and manufactures all of their in house styles at their 2400 square foot production facility located in the SOMA district, in the heart of downtown San Francisco.
Dollhouse Bettie had its humble beginnings selling online in January of 2004 and is approaching a milestone ten year anniversary. They opened their brickandmortar shop in March of 2007 in the world famous HaightAshbury district of San Francisco. Since then, the company has been growing steadily, building a loyal following of fans worldwide. They
have been featured in Daily Candy, WIRED, and The
Huffington Post. Daily Candy called them the “Best place to transform into a pinup.” They have won Best
of the Bay awards from every major SF publication and readers poll. Until now, Dollhouse Bettie original
designs have only been available at www.dollhousebettie.comor in their San Francisco boutique. Their debut at Curve marks an important transition in their development. Soon customers will be able to see, touch, and try on these delightful styles in shops around the
As an aspiring designer, founder Michelle Metens spent years
attempting to find US based factories that could sew her line. Production houses with the right equipment are few and far between, and those that do still exist domestically wouldn’t entertain doing business with
a new player who wanted repeat production in small quantities.
Metens was met with defeat at every turn. In a last ditch effort to find a factory, in 2010 she traveled to Vietnam,
spending two weeks working with a small production
house. The results? For a small business it is actually more costly to produce overseas and impossible
to have consistent quality control. Ultimately the solution was to build a local factory from the ground up, and
learn how to create the products in house.
Metens says, “I’ve come full circle. Nobody wanted
to work with us domestically and it was heartbreaking. This process has been one of the most challenging and rewarding aspects
of being a small business owner, to arrive at the conclusion that we just had to do it on our
own. Being able to implement ethical vertical
production methods, and oversee the
development of a design from concept to finished
garment is truly exciting and unique. It
allows the entire creative team an intimate level of involvement with all aspects of our production process.”
Dollhouse Bettie strives to create the highest quality
vintageinspired lingerie, designed for a perfect fit with modern sensibility and impeccable styling. The
2400 square foot San Francisco atelier houses every aspect of their production operations. As the small
business continues to grow, providing jobs to local
designers, technicians and seamstresses remains central. They are proud to make all of their lingerie in
the USA and are committed to being at the forefront of domestic manufacturing.
With their roots in retail Dollhouse Bettie understands
the business from the buyer’s point of view, and this gives them a unique perspective. As a buyer and boutique
owner, Metens understands how important it is to find styles that will actually sell in a brick and mortar store
or online website. With the experience of selling in
their own retail venues, the production team can revise and perfect a garment, and test its appeal
before committing to mass production. They regularly send design samples to the boutique, asking shoppers to try on
new styles and give feedback on the look and fit,
and not surprisingly, shoppers love the opportunity to participate in new style development!
By making the most of this invaluable resource, Dollhouse Bettie eliminates the guesswork, taking a big part of the risk factor out of the equation for the buyer.
Dollhouse Bettie is excited to present their line
at Curve Expo, current collections are available now. For more details about Curve or to book an
appointment with Dollhouse Bettie send a direct email to email@example.com, visit
curvexpo.com, or stop by the Dollhouse Bettie booth during the show. Curve Expo will be held at the Javits
Convention Center in midtown Manhattan on February 23rd,
24th and 25th, 2014.
I’ve been a fan of Dottie’s Delights since 2009, and the thing I love most about this brand is how it manages to feel both very, very vintage and very, very fresh all at the same time. This is pin-up lingerie for a new generation, with on-trend colors, modern sizing and regularly updated styles. Never tired, stale, or boring, Dottie’s Delights has me excited about pointy bras, high waist knickers, and gartered girdles all over again. What’s your take on the new Spring/Summer range?
***Treacle is a 25 year old knickers junkie who started writing because her friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers. She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***
Leading lingerie specialist Panache will be launching their new collection, Hemingway Vintage Lingerie, at Pure London’s Body section this February.
Established over thirty years ago, Panache has built its reputation on three core values: fit, support and comfort, with collections that range from high-end trend driven fashion to every day modern core basics.
Lead by fashion legend Wayne Hemingway’s wife Geraldine and daughter Tilly, Hemingway Vintage Lingerie is a new collaboration for Panache with Hemingway Design for A/W13. Hemingway Vintage Lingerie takes inspiration from the bygone eras of the 40’s and 50’s, when design epitomised glamour and luxury. Consisting ofeight looks, the line includes: balconnet bras, bustiers, corselettes and high waisted briefs in pretty tea dress prints, jacquard satins and elegant lace and is available in sizes A-E. Prices will retail from £16-£59 with the hero piece at £59.
Founded by Wayne and Geraldine Hemingway in 1981, the award-winning Hemingway Design focuses on affordable social design with a core philosophy of aiming to improve things that matter in life. From their origins in Camden and Kensington, Wayne and Geraldine Hemingway established Red or Dead in the early 80’s into a label that received global acclaim and won a series of British Fashion Council Awards, with campaigns fronted by 80’s wild child, actress and presenter of The Word, Amanda De Cadenet.
Pure London in February will also see Wayne Hemingway MBE take to the stage to share how the experiences of his youth rummaging through second-hand cast offs helped to inform his career as a designer and is now helping to make the Hemingways’ first foray into lingerie such an evocative one . Don’t miss ‘30 years of Vintage …a movement that is here to stay.’ on Monday 11th February on the Grand Hall Stage at 1.15pm.