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Dollhouse Bettie Debuts Designs at CurveNY

Dollhouse Bettie Launches Wholesale Division
Dollhouse Bettie, the well known SanFrancisco retailer of authentic vintage, pinup and vintage inspired lingerie will debut their line of original designs at the upcoming Curvexpo trade show, at Javits Convention Center in New York, February 23­25, 2014.
Previously, Dollhouse Bettie original designs were only available in their Haight­Ashburyboutique, or via their online website at

Now, customers everywhere  will be able to see,  touch  and  try  on these lacy confections in boutiques around the world.

Dollhouse Bettie draws inspiration from their vast archive of authentic vintage lingerie and foundations,  bringing the elements of timeless glamour and retro sex  appeal to their line.
Dollhouse Bettie designs and manufactures all of their in house styles at their 2400 square foot  production  facility  located  in  the SOMA district,  in the heart of downtown San Francisco.

Dollhouse Bettie had its humble beginnings selling online in January of 2004 and is approaching a milestone ten year anniversary. They  opened  their brick­and­mortar shop in March of 2007 in  the  world famous Haight­Ashbury district  of San  Francisco.  Since then, the company has been growing steadily,  building a loyal following of fans worldwide. They
have been featured in Daily Candy, WIRED, and The 
Huffington Post. Daily Candy called them the  “Best  place to transform into a pinup.”  They have won Best 
of the Bay awards from every major SF publication  and readers poll. Until now, Dollhouse Bettie original
designs have only been available at www.dollhousebettie.comor in their San Francisco boutique. Their debut at Curve marks an important transition  in their development. Soon customers will be able to  see,  touch, and try on these delightful styles in shops around the

As an aspiring designer, founder Michelle Metens spent years 
attempting to find US based  factories that could sew her line. Production  houses with the  right equipment are few and far between, and those  that do still exist domestically wouldn’t entertain doing business with
a new player who wanted repeat production in small quantities.
Metens was met with defeat at every turn.  In a last ditch effort to find a factory, in 2010 she traveled to Vietnam,
spending two weeks working with a small production
house. The results? For a small business it  is actually more costly to produce overseas and impossible
to have consistent quality control. Ultimately  the  solution was to build a local factory from the ground up, and
learn how to create the products in house.
Metens says, “I’ve come full circle. Nobody wanted 
to work with us domestically and it was heartbreaking. This process has been one of the most challenging and rewarding aspects
of being a small business owner, to arrive at the conclusion that we just had to do it on our
own. Being able to implement ethical vertical 
production methods, and oversee the
development of a design from concept to finished 
garment is truly exciting and unique. It
allows the  entire creative team an intimate  level  of  involvement with all aspects of our production  process.”

Dollhouse Bettie strives to create the highest quality 
vintage­inspired lingerie, designed for a perfect fit  with modern sensibility and impeccable styling. The 
2400 square foot San Francisco atelier  houses  every aspect of their production operations. As the small
business continues to grow, providing jobs to local 
designers, technicians and seamstresses  remains  central. They are proud to make all of their lingerie in 
the USA and are committed to being at the forefront of domestic manufacturing.
With their roots in retail Dollhouse Bettie understands 
the business from the buyer’s point of view, and this  gives them a unique perspective. As a buyer and boutique
owner, Metens understands how important  it  is to  find styles that will actually sell in a brick and mortar store
or online website. With the experience of selling in 
their own retail venues, the production team  can  revise and perfect a garment, and test its appeal 
before committing to mass production. They regularly send design  samples  to  the  boutique, asking shoppers to try on
new styles and give feedback on the look and fit, 
and not surprisingly, shoppers love the opportunity to participate in new style development! 
By making the most of this invaluable resource,  Dollhouse Bettie eliminates the guesswork,  taking a big part of the risk factor out of  the  equation for the buyer.
Dollhouse Bettie is excited to present their line 
at Curve Expo, current collections are available  now.  For more details about Curve or to book an 
appointment with Dollhouse Bettie send a direct  email to, visit, or stop by the Dollhouse  Bettie  booth during the show. Curve Expo will be held at the Javits
Convention Center in midtown Manhattan on February 23rd,
24th and 25th, 2014.  

via McPete Sez Newsletter.

The Addict Expose: Dottie’s Delights Spring/Summer 2013

                                 by Treacle 


I’ve been a fan of Dottie’s Delights since 2009, and the thing I love most about this brand is how it manages to feel both very, very vintage and very, very fresh all at the same time. This is pin-up lingerie for a new generation, with on-trend colors, modern sizing and regularly updated styles. Never tired, stale, or boring, Dottie’s Delights has me excited about pointy bras, high waist knickers, and gartered girdles all over again. What’s your take on the new Spring/Summer range?

***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

via McPete Sez Newsletter.

Hemingway Vintage Lingerie Launch at Pure London 10th-12th February 2013 London Olympia

Leading lingerie specialist Panache will be launching their new collection, Hemingway Vintage Lingerie, at Pure London’s Body section this February. 
Established over thirty years ago, Panache has built its reputation on three core values: fit, support and comfort, with collections that range from high-end trend driven fashion to every day modern core basics. 
Lead by fashion legend Wayne Hemingway’s wife Geraldine and daughter Tilly, Hemingway Vintage Lingerie is a new collaboration for Panache with Hemingway Design for A/W13. Hemingway Vintage Lingerie takes inspiration from the bygone eras of the 40’s and 50’s, when design epitomised glamour and luxury. Consisting ofeight looks, the line includes: balconnet bras, bustiers, corselettes and high waisted briefs in pretty tea dress prints, jacquard satins and elegant lace and is available in sizes A-E. Prices will retail from £16-£59 with the hero piece at £59. 
Founded by Wayne and Geraldine Hemingway in 1981, the award-winning Hemingway Design focuses on affordable social design with a core philosophy of aiming to improve things that matter in life. From their origins in Camden and Kensington, Wayne and Geraldine Hemingway established Red or Dead in the early 80’s into a label that received global acclaim and won a series of British Fashion Council Awards, with campaigns fronted by 80’s wild child, actress and presenter of The Word, Amanda De Cadenet.
Pure London in February will also see Wayne Hemingway MBE take to the stage to share how the experiences of his youth rummaging through second-hand cast offs helped to inform his career as a designer and is now helping to make the Hemingways’ first foray into lingerie such an evocative one . Don’t miss ‘30 years of Vintage …a movement that is here to stay.’ on Monday 11th February on the Grand Hall Stage at 1.15pm. 

via McPete Sez Newsletter.