LingerieFW Continued: Clare Bare


                  video by NandoVision
Clare Bare is a sustainable lingerie brand based in Downtown Los Angeles.  Each piece is hand made using eco-friendly, vintage and salvaged fabrics and trim by a small team of lingerie loving girls.

Starting with a blank canvas, Clare Bare transforms raw materials into unique textiles using organic dyes and original silk-screened artwork.
*Pictures by Andrew (ADW) & 
 Jason Brazie (
Brazie Enterprises)




















For more information go to www.clarebare.com

via McPete Sez Newsletter.

Playful Promises AW14


Playful Promises brings you their AW14 lingerie collection: ‘All Tomorrow’s Parties’, a colorful range that embodies a sense of freedom and empowerment.
The collection is inspired by the movements of the 60’s and 70’s where women started to realize their own power and provocativeness; a sense of opportunity and a time to emerge from the shadows.
Shapes are free and spirited this Autumn. 
Flattering long line bras and high-waisted knickers stay true to the Playful Promises vintage-inspired aesthetic, while the color palette gives a nostalgic nod to the 60’s, with burnt orange, petrol blue and cream.

The brand’s statement digital prints are feminine and fearless, mixing kimono print florals, lace and daring leopard print. Bras and briefs with contrasting black panels, vibrant pink bow details, as well as silhouette enhancing garter dresses for a feminine yet seductive look.

One of the standout pieces this season is the “Edie” set in a bold as brass burnt orange and petrol blue colourway. The longline bra and high-waisted briefs feature a panel of innovative lace print; a bold yet 
sophisticated addition to the range.
       
The new “Jackie” set, an adventurous, daring two piece of seductive leopard print. Jackie is unafraid, with sheer panelling and contrasting delicate bow details, a juxtaposition of feminine, flirtatious design with a bold fearless print.
Playful Promises are also developing their black Lily range up to an F cup, available as a classic piece from January onwards.
Playful Promises is a London based lingerie, swimwear and gifting brand.
For more information go to www.playfulpromises.com  

via McPete Sez Newsletter.

Dollhouse Bettie Debuts Designs at CurveNY


Dollhouse Bettie Launches Wholesale Division
Dollhouse Bettie, the well known SanFrancisco retailer of authentic vintage, pinup and vintage inspired lingerie will debut their line of original designs at the upcoming Curvexpo trade show, at Javits Convention Center in New York, February 23­25, 2014.
Previously, Dollhouse Bettie original designs were only available in their Haight­Ashburyboutique, or via their online website at 
www.dollhousebettie.com

Now, customers everywhere  will be able to see,  touch  and  try  on these lacy confections in boutiques around the world.

Dollhouse Bettie draws inspiration from their vast archive of authentic vintage lingerie and foundations,  bringing the elements of timeless glamour and retro sex  appeal to their line.
Dollhouse Bettie designs and manufactures all of their in house styles at their 2400 square foot  production  facility  located  in  the SOMA district,  in the heart of downtown San Francisco.

Dollhouse Bettie had its humble beginnings selling online in January of 2004 and is approaching a milestone ten year anniversary. They  opened  their brick­and­mortar shop in March of 2007 in  the  world famous Haight­Ashbury district  of San  Francisco.  Since then, the company has been growing steadily,  building a loyal following of fans worldwide. They
have been featured in Daily Candy, WIRED, and The 
Huffington Post. Daily Candy called them the  “Best  place to transform into a pinup.”  They have won Best 
of the Bay awards from every major SF publication  and readers poll. Until now, Dollhouse Bettie original
designs have only been available at www.dollhousebettie.comor in their San Francisco boutique. Their debut at Curve marks an important transition  in their development. Soon customers will be able to  see,  touch, and try on these delightful styles in shops around the
world.

As an aspiring designer, founder Michelle Metens spent years 
attempting to find US based  factories that could sew her line. Production  houses with the  right equipment are few and far between, and those  that do still exist domestically wouldn’t entertain doing business with
a new player who wanted repeat production in small quantities.
Metens was met with defeat at every turn.  In a last ditch effort to find a factory, in 2010 she traveled to Vietnam,
spending two weeks working with a small production
house. The results? For a small business it  is actually more costly to produce overseas and impossible
to have consistent quality control. Ultimately  the  solution was to build a local factory from the ground up, and
learn how to create the products in house.
Metens says, “I’ve come full circle. Nobody wanted 
to work with us domestically and it was heartbreaking. This process has been one of the most challenging and rewarding aspects
of being a small business owner, to arrive at the conclusion that we just had to do it on our
own. Being able to implement ethical vertical 
production methods, and oversee the
development of a design from concept to finished 
garment is truly exciting and unique. It
allows the  entire creative team an intimate  level  of  involvement with all aspects of our production  process.”

Dollhouse Bettie strives to create the highest quality 
vintage­inspired lingerie, designed for a perfect fit  with modern sensibility and impeccable styling. The 
2400 square foot San Francisco atelier  houses  every aspect of their production operations. As the small
business continues to grow, providing jobs to local 
designers, technicians and seamstresses  remains  central. They are proud to make all of their lingerie in 
the USA and are committed to being at the forefront of domestic manufacturing.
With their roots in retail Dollhouse Bettie understands 
the business from the buyer’s point of view, and this  gives them a unique perspective. As a buyer and boutique
owner, Metens understands how important  it  is to  find styles that will actually sell in a brick and mortar store
or online website. With the experience of selling in 
their own retail venues, the production team  can  revise and perfect a garment, and test its appeal 
before committing to mass production. They regularly send design  samples  to  the  boutique, asking shoppers to try on
new styles and give feedback on the look and fit, 
and not surprisingly, shoppers love the opportunity to participate in new style development! 
By making the most of this invaluable resource,  Dollhouse Bettie eliminates the guesswork,  taking a big part of the risk factor out of  the  equation for the buyer.
Dollhouse Bettie is excited to present their line 
at Curve Expo, current collections are available  now.  For more details about Curve or to book an 
appointment with Dollhouse Bettie send a direct  email to wholesale@dollhousebettie.com, visit 
curvexpo.com, or stop by the Dollhouse  Bettie  booth during the show. Curve Expo will be held at the Javits
Convention Center in midtown Manhattan on February 23rd,
24th and 25th, 2014. 
www.dollhousebettie.com  
www.facebook.com/dollhousebettie  
www.twitter.com/dollhousebettie  
www.pinterest.com/dollhousebettie  
www.instagram.com/dollhousebettie  

via McPete Sez Newsletter.

Vintage Heartland


Inspired by the romantic love stories sung in country music, Kate Leigey, founder and designer of Vintage Heartland took her two loves of country and vintage style and fused them into creating a fresh new look in the lingerie and intimates marketplace. Kate lent her extraordinary talent and marketing sense to design an exquisite, moderately priced collection whose fun and flirty look evokes a modern yet sweet undertone reminiscent of times past. The feminine country influence is highlighted with authentic vintage detailing that is reflected in Vintage Heartland’s pretty prints and trims. Equally city girl as she is country, Kate based her brand off of her own country roots but with a contemporary edge for the city girl, too. Pretty, practical and affordable, these gorgeous pieces are meant to be worn everyday whether you live out the country or right in the city. Their unique look and platform beautifully separates the brand from all of the others out there.

Part of that platform is the old-fashioned value of giving back: a philosophy that is strongly held by this “women –owned company”. They believe that beauty is on the inside as well as the out so it is important to make a difference. In keeping with that mission, a percentage of Vintage Heartland’s profits will be donated to support sustainable farming;” No Farms-No Foods campaign. They also shot their entire catalog and marketing videos on a sustainable farm.

Research and passion along with 25 years of experience in the lingerie, shape wear and sleepwear industry inspired Kate to bring her vision to fruition. As a seasoned professional in the intimates industry, she has had the golden touch: having been involved in the launch of both Ralph Lauren and Tommy Hilfiger intimate brands as well as several famous celebrity brands. Her designs have been featured in Oprah, People, and Star Magazine as well as Entertainment Tonight and Inside Edition. Along with being a truly innovative designer, she also holds 3 design patents.
They were also honored to be a part of the American Country Awards on December 6, 2013 as the only lingerie brand featured in the celebrity gift bag for the VIP’s, including Carrie Underwood, Miranda Lambert, and Taylor Swift. Their lingerie for this event will also be featured in OK Magazine, and on Entertainment Tonight. Vintage Heartland will also be in People Magazine in February 2014.
Vintage Heartland
Website- www.VintageHeartland.com 
Email- info@vintageheartland.com 
Contact- susan@VintageHeartland.com  
Wholesale and Retail- George@GeorgeHardySales.com

via McPete Sez Newsletter.